Showing posts with label De Beers Diamonds small rough. Show all posts
Showing posts with label De Beers Diamonds small rough. Show all posts

Thursday, 25 June 2026

The Diamond: Nature’s Most Remarkable Gem

The Diamond: Nature’s Most Remarkable Gem

Diamonds are among the most fascinating natural materials on Earth. Known for their beauty, rarity, and incredible durability, diamonds have captured human imagination for thousands of years. But beyond their brilliance as gemstones, diamonds are remarkable scientific creations with unique physical properties that make them valuable in jewellery, technology, and industry.

A diamond is a natural crystal made entirely from carbon. What makes it extraordinary is not the element itself, but the way the carbon atoms are arranged. These atoms form a highly organised crystal structure known as the diamond cubic structure, creating one of the strongest natural materials known to mankind.

Pure diamonds are colourless, transparent, and extremely resistant to chemical reactions. They are tasteless, odourless, and do not dissolve in water. Their exceptional hardness and ability to conduct heat have made diamonds valuable not only as gemstones but also in advanced industrial applications such as cutting tools, polishing equipment, and high precision technology.

The Unique Structure of a Diamond

The secret behind a diamond’s strength lies within its atomic structure.

Each carbon atom in a diamond is connected to four other carbon atoms through extremely strong bonds. This creates a rigid three dimensional structure that gives diamonds their famous hardness.

By comparison, graphite, another form of carbon, has a completely different structure. Graphite atoms are arranged in layers that can easily slide over one another, making graphite soft and useful as pencil lead.

Although diamond and graphite are both made from carbon, their different atomic arrangements create completely different materials.

Diamonds are considered a “metastable” form of carbon. Under normal conditions, graphite is technically the more stable form, but the transformation from diamond to graphite happens so slowly that it would take millions or even billions of years.

How Diamonds Are Formed

Natural diamonds are ancient treasures created deep beneath the Earth’s surface.

Most natural diamonds formed between 1 billion and 3.5 billion years ago, long before humans existed. They developed under extreme pressure and temperatures deep within the Earth’s mantle, generally between 150 and 250 kilometres below the surface.

Under these conditions, carbon containing fluids moved through rocks and, over enormous periods of time, formed diamond crystals.

Volcanic eruptions later transported these diamonds closer to the surface. They became trapped in special volcanic rocks known as kimberlites and lamproites, where they could eventually be discovered and mined.

Some diamonds have come from even greater depths, reaching hundreds of kilometres below the Earth’s surface.

The Origin and History of Diamonds

The word diamond comes from the ancient Greek word “adamas”, meaning unbreakable, untamed, or unconquerable. This reflects the early belief that diamonds represented strength and permanence.

Diamonds are believed to have first been discovered and mined in India thousands of years ago, with early sources coming from river deposits. Ancient cultures valued diamonds not only for their beauty but also for their symbolic and spiritual importance.

Over time, diamonds became associated with wealth, power, and status. Their popularity increased dramatically from the 19th century as new diamond deposits were discovered, cutting and polishing techniques improved, and the global jewellery market expanded.

The Discovery That Diamonds Are Carbon

For centuries, the true nature of diamonds was unknown.

In the 1700s, French scientist Antoine Lavoisier conducted experiments using sunlight focused onto diamonds in an oxygen environment. He discovered that burning diamonds produced carbon dioxide, proving that diamonds were made of carbon.

Later, English chemist Smithson Tennant expanded on this work and demonstrated that diamonds and graphite were chemically the same element arranged differently.

This discovery changed the understanding of diamonds forever and showed that one element could exist in completely different forms.

Why Diamonds Have Different Colours

Although many people imagine diamonds as colourless, diamonds naturally occur in a wide range of colours.

A perfectly pure diamond has no colour, but natural diamonds often contain tiny amounts of other elements or changes in their crystal structure. These small differences create unique colours.

Nitrogen is the most common impurity and can create yellow and brown shades.

Boron can produce blue diamonds.

Radiation exposure can create green diamonds.

Structural changes within the crystal can produce pink, red, and other rare colours.

The rarest coloured diamonds, especially vivid pink, red, and blue diamonds, can become some of the most valuable gemstones ever sold.

Diamond Clarity and Natural Characteristics

No two natural diamonds are exactly alike.

During formation deep inside the Earth, diamonds can capture tiny internal features known as inclusions. These may include minerals, growth patterns, or small structural changes.

Clarity grading evaluates these characteristics under magnification and helps determine a diamond’s rarity and value.

The fewer visible inclusions a diamond has, the rarer it generally becomes.

The Importance of the 4Cs

The quality and value of a diamond are traditionally assessed using the famous 4Cs:

Colour

Colour measures how close a diamond is to being completely colourless. Colourless diamonds are highly valued, while naturally coloured diamonds are graded differently due to their rarity.

Clarity

Clarity evaluates internal inclusions and external features. These natural characteristics help identify the uniqueness of each diamond.

Cut

Cut is one of the most important factors affecting a diamond’s beauty. A well cut diamond allows light to enter and reflect back through the stone, creating brilliance, fire, and sparkle.

Carat

Carat refers to the weight of a diamond. Larger diamonds are generally rarer, but size alone does not determine value. Quality, rarity, and overall characteristics are equally important.

The Strength and Hardness of Diamonds

Diamonds are the hardest natural material on the Mohs hardness scale.

This hardness allows diamonds to maintain their polished surfaces for long periods, making them ideal for jewellery that is worn every day, such as engagement rings.

However, hardness does not mean a diamond cannot be damaged. Diamonds can still chip or break if struck in certain directions because they have natural planes within their crystal structure.

Diamonds Beyond Jewellery

While diamonds are famous as gemstones, their properties make them useful in many industries.

Their extreme hardness makes them ideal for cutting and polishing materials.

Their ability to transfer heat efficiently allows them to be used in advanced technology.

Their electrical and optical properties are also being explored for scientific and electronic applications.

Natural Diamonds and Laboratory Grown Diamonds

Modern technology has made it possible to create diamonds in laboratories.

Laboratory grown diamonds are produced using methods that recreate diamond forming conditions. The two main methods are High Pressure High Temperature (HPHT) and Chemical Vapour Deposition (CVD).

These diamonds have the same chemical composition as natural diamonds, but specialised equipment can identify differences in their growth patterns and characteristics.

Gem laboratories use advanced testing techniques to distinguish between natural and laboratory grown diamonds.

Diamond Certification and Trust

Because every diamond is unique, professional grading and certification play an important role in the diamond industry.

Independent laboratories examine diamonds using scientific methods to assess their characteristics, confirm authenticity, and provide accurate grading information.

At DCLA, diamond science, advanced technology, and expert knowledge are combined to provide confidence and transparency for consumers and the jewellery industry.

The Enduring Legacy of Diamonds

A diamond represents billions of years of natural history, transformed through expert cutting and craftsmanship into one of the world’s most admired gemstones.

From deep beneath the Earth’s surface to the jewellery worn around the world, diamonds continue to fascinate because they combine science, beauty, rarity, and history in a single extraordinary crystal.

Source: DCLA

Sunday, 3 May 2026

Steep Rise in De Beers Rough Production

 Steep Rise in De Beers Rough Production

De Beers says rough diamond production increased by 17% in the first three months of 2026, to 7.1 million carats.

The increase was largely driven by the release of stockpiled ore at Gahcho Kue, in Canada, (up 163%) and higher underground volumes at Venetia in South Africa (up 53%).

The loss-making miner said, however, that trading conditions remained “challenged” due to ongoing industry, geopolitical and tariff headwinds.

Rough sales at the two sights held during the quarter saw revenue rise, year-on-year by almost 25% to $648 million, although average per carat prices fell 19% to $101.

Production guidance for 2026 remains unchanged at 21-26 million carats, the company said in its Production Report for the First Quarter of 2026, published on 28 April.  

Actual rough production was 24.7 million carats in 2024 and 21.7 million carats in 2025.

Botswana, which accounts for more than two thirds of all De Beers’ diamonds, saw production rise by 5% year-on-year during Q1 2026.

There was a 12% drop in Namibia, due to scheduled maintenance on two vessels at Debmarine Namibia and the of decommissioning two vessels.

There was 53% production rise in South Africa, largely due to increased processing of underground ore from Venetia, and a 163% increase in Canada due to the planned release of ore from a new area of Gahcho Kue.

Source: DCLA

Thursday, 30 April 2026

Rough Diamond Jewellery Gains Momentum in the UK and USA

 De Beers’ women’s gold diamond rings

A clear shift is underway across the jewellery markets in the United Kingdom and the United States, where demand for rough, uncut diamond jewellery continues to accelerate. Against a backdrop of geopolitical tension and economic uncertainty, consumers are increasingly drawn to pieces that represent authenticity, individuality, and a deeper connection to natural origins.

Unlike traditional polished stones, rough diamonds present an organic, untouched aesthetic each one inherently unique. This raw beauty is resonating strongly with a new generation of buyers who prioritise personal expression over conventional notions of perfection. In this segment, irregularity is not a flaw, but a defining feature of value.

The momentum behind this trend has been amplified by the expansion of the De Beers Talisman collection. By pairing rough and polished diamonds in innovative designs, the collection has successfully repositioned rough stones within high jewellery bridging traditional craftsmanship with contemporary design language and attracting both collectors and design-led consumers.

From a broader market perspective, the rise of rough diamond jewellery reflects a growing preference for tangible, meaningful assets. In uncertain times, buyers are seeking rarity, permanence, and intrinsic value qualities naturally embodied by diamonds in their most authentic form.

For the trade, this evolution presents both opportunity and responsibility. Educating consumers on the characteristics, formation, and grading complexities of rough diamonds remains critical, alongside maintaining transparency and provenance areas where DCLA continues to play a pivotal role.

As the market evolves, rough diamonds are no longer viewed as unfinished they are increasingly recognised as a deliberate, sophisticated choice.


6.03ct Fancy Vivid Blue Diamond Could Fetch Up to $12 Million

6.03ct Fancy Vivid Blue Could Fetch $12m

A rare 6.03-carat fancy vivid blue diamond is set to headline an upcoming auction at Sotheby’s Geneva, with expectations reaching as high as CHF 9.5 million (approximately USD $12.2 million).

The cushion-modified brilliant, classified as a Type IIb diamond, originates from South Africa’s renowned Cullinan mine and is set in a platinum ring. It will lead the High Jewellery sale scheduled for 12 May.

This follows the strong performance of another Cullinan blue at Sotheby’s Geneva in May 2025, when the 10.3-carat “Mediterranean Blue” achieved $21.5 million, or approximately $2.09 million per carat highlighting sustained demand for rare blue diamonds at the top end of the market.

The current 6.03-carat stone carries an estimate of CHF 7.2 million to CHF 9.6 million (USD $8.0 million to $10.7 million), equating to roughly $1.33 million to $1.77 million per carat, reinforcing the continued strength of the coloured diamond segment.


Masked Raiders Steal Dozens of Rolex Watches in Texas

Masked Raiders Steal Dozens of Rolex Watches in Texas

In a stark reminder of rising security risks within the luxury sector, a group of masked thieves carried out a targeted raid on a jewellery store in Austin, Texas, stealing at least 50 pre-owned Rolex watches.

The incident occurred on 21 April at Marc Robinson Jewelers, where eight suspects used hammers to smash display cases after deploying pepper spray against an employee and a bystander. The group reportedly fled with a significant volume of high-value inventory before staff could intervene.

The store, known for holding one of the largest inventories of pre-owned Rolex watches in the region, was specifically targeted suggesting prior surveillance and planning. Authorities later recovered a stolen getaway vehicle but have yet to make any arrests.

The underscores the increasing need for enhanced security protocols across the jewellery and watch retail sector, particularly for businesses dealing in high-value branded goods.


DCLA Insight:
From evolving consumer preferences toward rough diamonds to continued strength in rare coloured stones and rising security concerns, the global jewellery market is undergoing dynamic change. For industry professionals, adaptability, education, and vigilance remain key to navigating this rapidly shifting landscape.

Sunday, 22 February 2026

De Beers Reports $511 Million Loss as Global Diamond Crisis Deepens

 The global diamond industry is facing its most severe downturn in decades, with De Beers posting a staggering $511 million EBITDA loss for 2025

The global diamond industry is facing its most severe downturn in decades, with De Beers posting a staggering $511 million EBITDA loss for 2025 — a dramatic collapse that underscores mounting structural pressures across the natural diamond market.

Despite generating approximately $3.5 billion in revenue, profitability deteriorated sharply, highlighting a widening disconnect between stable turnover and collapsing margins. The downturn reflects a perfect storm of falling realised prices, swelling inventories, rising operational costs and intensifying competition from laboratory-grown alternatives.

This historic loss signals more than a cyclical slowdown — it marks a structural turning point for the global diamond sector.


Why Did De Beers Record a $511 Million Loss?

The scale of the financial decline is unprecedented. The company’s EBITDA performance deteriorated nearly 2,000% year-on-year, shifting from manageable losses into industry-defining deficits.

Key Drivers Behind the Collapse:

  • Lower realised rough diamond prices
  • Inventory accumulation throughout the midstream
  • Production cuts impacting fixed-cost absorption
  • Asset impairment charges reflecting weaker long-term pricing assumptions

While revenues remained broadly stable, margins compressed dramatically — revealing that demand weakness is affecting pricing power rather than transaction volume alone.


Production Cut by 12% as Supply Is Calibrated

In response to deteriorating market conditions, rough diamond production was reduced by 12% to 21.7 million carats in 2025.

Unlike gold or oil markets where production cuts can rapidly rebalance supply, the diamond sector operates through a complex value chain involving mining, cutting, polishing and retail distribution. Inventory build-ups in 2025 forced disciplined output reductions designed to:

  • Preserve cash flow
  • Prevent further price collapse
  • Protect long-term reserve value
  • Stabilise global supply

However, elevated stockpiles remain a major overhang for 2026.


Lab-Grown Diamonds Accelerate Structural Disruption

Laboratory-grown diamonds continue gaining market share, particularly in engagement rings — historically the most valuable segment of natural diamond demand.

These synthetics are chemically identical but typically sell for 60–80% less than natural stones.

Competitive Advantages of Lab-Grown Diamonds:

  • Lower retail prices
  • Ethical and environmental positioning
  • Consistent quality
  • Rapid scalable production

Millennial and Gen Z buyers are demonstrating increased price sensitivity and different value priorities compared with previous generations — a demographic shift that is reshaping long-term demand dynamics.


China’s Luxury Slowdown Hits Diamond Demand

China, once a powerful growth engine for premium diamond jewellery, is experiencing reduced luxury consumption.

Key contributing factors include:

  • Slower GDP growth
  • Property market weakness
  • Lower consumer confidence
  • Currency sensitivity to imports

With Chinese buyers representing a significant share of high-end global diamond demand, the slowdown is having a disproportionate impact on producers.


US Tariffs Disrupt Indian Diamond Processing Hub

Trade policy has compounded the crisis. India processes roughly 80% of the world’s rough diamonds, and new US tariffs on Indian polished stones have created additional cost pressures and uncertainty.

The impact includes:

  • Higher landed costs for US-bound diamonds
  • Supply chain bottlenecks
  • Planning uncertainty
  • Competitive distortions

Even if tariff relief emerges later in 2026, industry participants remain cautious about near-term recovery.


Anglo American Takes $2.3 Billion Impairment

Parent company Anglo American recognised a $2.3 billion impairment related to its diamond division, reflecting revised long-term price expectations.

This writedown signals a structural reassessment of the sector rather than a temporary cyclical dip.


African Economies Feel the Pressure

Diamond-producing nations such as Botswana face heightened economic vulnerability. Diamond revenues contribute substantially to:

  • Government income
  • Foreign exchange earnings
  • Employment
  • GDP

Production discipline across Southern Africa reflects both market necessity and economic sensitivity.


What Happens Next? Recovery Scenarios for 2026–2028

Industry forecasts suggest cautious optimisation in 2026, with gradual recovery potentially emerging through 2027–2028.

Key variables include:

  • Inventory normalisation
  • Stabilisation of Chinese demand
  • Trade policy resolution
  • Lab-grown market share plateau

However, structural competition from synthetic diamonds is likely permanent, meaning natural diamond producers must reposition strategically.


What This Crisis Reveals About Luxury Commodity Markets

The diamond downturn highlights broader lessons for luxury commodities:

  • High income elasticity creates sharp downturn risk
  • Supply chains concentrated in single regions amplify vulnerability
  • Technological disruption can permanently reshape pricing structures
  • Inventory cycles in opaque markets create extended recovery timelines

Unlike transparent commodities such as gold, diamond pricing lacks a centralised exchange — increasing volatility during stress periods.


Investment Perspective

For long-term investors, sector distress can present contrarian opportunities — but risks remain elevated.

Favourable characteristics may include:

  • Low-cost producers
  • High-grade deposits
  • Strong balance sheets
  • Vertical integration

Nevertheless, structural shifts in consumer preference require careful risk-adjusted evaluation.


Disclaimer: This article is for informational purposes only and does not constitute financial advice. Commodity investments carry substantial risk, including potential loss of capital. Readers should conduct independent research and consult qualified financial professionals before making investment decisions.


DCLA News will continue monitoring developments in the global diamond sector as the industry navigates one of the most challenging periods in modern history.

Thursday, 30 October 2025

De Beers Rough Sales Triple in Q3

De Beers sold $700m worth of rough diamonds

De Beers sold $700m worth of rough diamonds across its two sights in the three months to 30 September – more than tripling the $213m recorded during the same period last year.

In the third quarter of 2024, the company held only one sight, having cancelled the August session due to weak demand.

During the Q3 2025 sights, specific assortments were offered at discounted prices. De Beers no longer provides sight by sight updates.

It noted that trading conditions “continued to be challenging,” although consumer demand for natural diamond jewelry remained broadly stable, particularly in the US.

The company said progress seen in the first half of 2025 was hindered by newly imposed US tariffs on diamond imports from India, according to its production report published on 28 October.

However, it welcomed the recent exemption granted for natural diamond imports from countries participating in “aligned partner” trade agreements, announced last month.

Meanwhile, quarterly production increased year-on-year by 38 per cent, to 7.7m carats, although it is down 5 per cent for the year to date (17.9m carats).

Production guidance for 2025 is unchanged at 20 to 23m carats.

Source: IDEX

Monday, 6 October 2025

De Beers Launches “Desert Diamonds” – A Bold Campaign Celebrating the Uniqueness of Natural Diamonds

De Beers Launches “Desert Diamonds”

De Beers has unveiled its largest natural diamond campaign in over a decade, reaffirming the beauty, rarity, and authenticity of natural diamonds in an era where lab-grown stones are increasingly prevalent.

The new campaign, titled “Unlike Anything,” introduces Desert Diamonds — a collection inspired by the natural hues of the desert, showcasing warm, earthy tones that celebrate individuality and the timeless connection between nature and human emotion.

As mass-produced, lower-cost lab-grown diamonds continue to gain market share, De Beers’ message is clear: natural diamonds remain unmatched — each one a product of geological wonder, billions of years in the making, and entirely unique.

According to De Beers, research found that 90% of consumers expressed interest in purchasing a Desert Diamond as a distinctive expression of style and a symbol of connection with nature. The campaign positions these desert-inspired shades as markers of authenticity, highlighting how the nuances in colour reflect the natural beauty and individuality of each stone.

“With Desert Diamonds, the ancient sands of time meet today’s zeitgeist for authentic beauty,” said Sandrine Conseiller, CEO of De Beers Brands. “Natural diamonds are unique and rare – no two are the same. Their colours have been forged by nature and perfected over billions of years.”

The growing appreciation for warmer diamond tones has also been influenced by high-profile figures such as Taylor Swift, whose engagement ring features a vintage old mine-cut diamond with a soft “candlelight glow,” as well as Kim Kardashian and Doja Cat, both of whom have embraced the desert-diamond aesthetic.

Industry analysts note that De Beers’ strategy goes beyond aesthetics. Chandler Mount, founder of Affluent Consumer Research Company, commented:

“Desert Diamonds mark a shift from diamonds as objects to diamonds as identity. De Beers isn’t just selling colour — they’re selling character. This is white space strategy executed with emotional intelligence.”

For the DCLA (Diamond Certification Laboratory of Australia), which upholds the highest standards in natural diamond grading and certification, De Beers’ campaign reinforces a vital message: authentic natural diamonds remain irreplaceable — not only for their enduring beauty, but for the story each stone carries within it.

Sunday, 11 May 2025

De Beers Shuts Down Lightbox Lab-Grown Diamond Brand to Refocus on Natural Diamonds

lab-grown diamond (LGD) jewellery brand, Lightbox

De Beers Group, the global diamond mining leader, has announced the closure of its lab-grown diamond (LGD) jewellery brand, Lightbox, marking a strategic pivot back to natural diamonds. The decision comes as part of the company’s broader Origins Strategy, launched in May 2024, to streamline operations and prioritise high-return business areas.

End of the Road for Lightbox

Launched in 2018, Lightbox was positioned to differentiate lab-grown diamonds from natural ones by offering transparent linear pricing at $800 per carat. However, the LGD market has undergone significant change. Wholesale prices for lab-grown diamonds in the jewellery sector have dropped by around 90%, pushing the market toward a cost-plus pricing model. This sharp decline in value has ultimately led De Beers to discontinue Lightbox.

In addition to market pressures, De Beers cited weakening demand and uncertainty around tariffs as contributing factors behind the closure. Discussions are currently under way for the sale of Lightbox’s assets, including its remaining inventory.

Reaffirming Commitment to Natural Diamonds

Al Cook, CEO of De Beers Group, emphasised that the decision to close Lightbox reflects the company’s long-term strategy to focus on natural diamonds, where brand heritage and enduring value remain strong.

“The persistently declining value of lab-grown diamonds in the jewellery market underscores the growing distinction between factory-made stones and natural diamonds,” Cook said.
“Global competition, especially from low-cost Chinese producers, and falling prices driven by US supermarkets, show that prices are likely to continue dropping. Lightbox played a role in clarifying the difference in value between lab-grown and natural diamonds.”

De Beers plans to reinvest resources from Lightbox into marketing campaigns and initiatives that enhance the global appeal of natural diamonds.

Support for Customers and Partners

As Lightbox operations wind down, De Beers will ensure a smooth transition for employees, suppliers, retail partners, and other stakeholders. Warranties and after-sales services for existing Lightbox purchases will continue to be honoured during the closure period.

Synthetic Diamonds to Power Innovation

While De Beers exits the LGD jewellery space, it remains invested in the future of synthetic diamonds in industrial and technological applications. Element Six, a De Beers subsidiary and former supplier to Lightbox, will continue developing lab-grown diamond solutions for sectors such as semiconductors, optics, and quantum technology.

Element Six will centralise its chemical vapour deposition (CVD) production in Oregon, USA, as part of its plan to strengthen global partnerships and fuel innovation across high-tech industries.

Monday, 5 May 2025

De Beers Boss Says Trump’s Diamond Tariffs Do Nothing for U.S. Jobs

 “Diamond Tariffs: A Tax on Love?”

The diamond world is facing fresh turbulence following the U.S. government’s decision to impose tariffs on imported diamonds — a move that De Beers CEO Al Cook says does nothing to support American jobs or the economy.

In an exclusive interview with the Financial Times, Cook made it clear: “There are no U.S. diamond mining jobs to protect.” He stressed that these tariffs don’t create employment or benefit the domestic industry — instead, they act as a consumption tax that ultimately punishes the American public.

A Tax on Love, Not a Boost to Industry
The U.S. remains the largest market for diamond jewellery, accounting for about half of global demand, yet it has no significant commercial diamond mining of its own. Every diamond on American soil has been imported — meaning the 10% blanket tariff on all imports, introduced by President Donald Trump, hits the diamond trade especially hard.

Unlike many raw materials that were exempt from the tariffs, diamonds were left out, intensifying the impact on a sector already grappling with declining demand and competition from synthetic alternatives.

According to Cook, the result has been immediate: the trade in natural diamonds briefly ground to a halt. The World Diamond Council echoed his warning, stating that $117 billion in annual revenue and over 200,000 U.S. jewellery jobs could be at risk if diamonds aren’t removed from the tariff list.

“Tariffs on diamonds are not protecting American industry,” Cook emphasised. “They’re just increasing the cost of engagement rings, anniversary gifts, and other sentimental purchases.”

Global Trade Routes Disrupted
What makes diamonds unique is their complex, high-value supply chain. They’re small, easy to transport, and often pass through multiple countries — from mines in Botswana and Angola, to polishing hubs in India, and finally into U.S. jewellery stores. Tariffs disrupt that finely tuned system.

This comes at a particularly sensitive moment for De Beers, as parent company Anglo American prepares for a sale or initial public offering (IPO) of the diamond giant. Despite industry challenges, De Beers is pushing ahead with IPO plans that could launch by early next year.

But the company is feeling the pain too: first-quarter revenue dropped 44% year-on-year to $520 million, reflecting both lower prices and reduced demand. Anglo American has also written down De Beers’ value by $4.5 billion over the past two years.

Hope on the Horizon?
Still, Cook remains optimistic. He believes that over time, U.S. tariffs on diamonds will be lifted. The American government has already granted tariff exemptions for items like smartphones and car components, and Cook is confident natural resources like diamonds will follow suit.

Adding to that optimism are positive developments in U.S.–India trade talks. India polishes over 90% of the world’s diamonds, making it a key link in the supply chain. A favourable trade agreement between Washington and New Delhi could ease the pressure and offer the diamond sector a much-needed reprieve.

In the end, the message from De Beers is clear: Tariffs on diamonds don’t help American workers or industry — they just make life more expensive for consumers. As negotiations progress and the global market adjusts, the diamond world will be watching closely to see whether policymakers come to the same conclusion.

The Diamond: Nature’s Most Remarkable Gem

Diamonds are among the most fascinating natural materials on Earth. Known for their beauty, rarity, and incredible durability, diamonds have...