Grande is the New Face of Swarovski

US pop icon Ariana Grande is the new brand ambassador for Swarovski , the Austria-based crystal and jewelry company.

Grande, aged 31, a Grammy-winning singer, songwriter, and actress, will star in the company’s upcoming holiday campaign.

Swarovski, which reported increased sales of $1.99bn in 2023, says it chose Grande as a “powerful advocate for inclusion and empowerment”. It describes her a “true style icon”.

Grande said: “It’s an honor to represent a house that shares my passion for creativity, pushes the boundaries beyond the world of jewelry, and promotes values of unapologetic self-expression.”

Giovanna Engelbert, Swarovski’s global creative director, said: “Ariana is a brilliant artist whose creativity shines through her songwriting and vocal performances as well as her personal style. I look forward to engaging in inspiring creative dialogues together.”

Grande started her career in the Broadway musical 13 when she was just 15. She had just finished on stage in Manchester, England, in May 2017, when an Islamic extremist suicide bomber killed 22 fans as they were leaving the arena.

Source: DCLA

Swarovski Created Diamonds

Swarovski celebrated the launch of Swarovski Created Diamonds with an event held at the new Chadstone store in Melbourne, Victoria. VIP guests and friends of the House includingMaria Thatill, Maxine Wylde, Jessie Murphy, Charlene Davies and Tayla Broad enjoyed a day filled with joyful extravagance which included a Swarovski Created Diamonds styling session.

The Swarovski Created Diamonds collection includes ‘Galaxy’, the latest range by Global Creative Director Giovanna Engelbert, which takes its inspiration from the birth of the cosmos. The 19-piece collection includes necklaces, rings, earrings, and bracelets in a dazzling array of diamond cuts, expertly crafted to capture and transform the light. For its launch in the Chadstone store, Galaxy Collection showpieces shone in a special display, reflecting Engelbert’s cosmic inspiration.

Giovanna Engelbert commented: “The confluence of diamonds, Swarovski’s heritage, and my creative vision has culminated in a collection that embraces the birth of new dimensions for the universe of Swarovski. The endeavor of meticulously creating diamonds to reflect light in mesmerising ways was remarkable, and what truly excites me is the accessibility to this beauty, thereby elevating the possibilities of customers’ creativity in their self-expression.”

Crafted with Swarovski’s exquisitely cut laboratory grown diamonds, which are identical to mined diamonds in every way but origin, Swarovski Created Diamonds fine jewellery collections showcase the brand’s mastery of light and savoir-faire. They are created with 100% renewable energy and recycled gold and silver, and only diamonds of the highest quality are used, with each stone certified by the International Gemological Institute (IGI) according to the 4Cs of diamond quality – cut, colour, clarity, and carat weight.

With its long heritage of precision cutting, innovation, and artistry since 1895, entry into the fine jewellery market is a natural evolution for the 129-year-old luxury brand. Swarovski Created Diamonds collections will be rolled out in flagship stores and key markets globally.

Source: DCLA