Swarovski Cuts 400 Jobs at Austria HQ

Swarovski is to cut around 400 jobs at its headquarters in Austria and to reduce pay and working hours there for the remaining 2,100 staff.

The family-run company, founded in 1895, blamed weaker sales to other companies rather than direct sales to individual consumers.

Layoffs will start in January 2026, the company said. It will also reduce staff numbers through voluntary departures, and retirements.

In addition, Swarovski, best known for its crystal products, will reduce pay and hours for HQ staff by 10 per cent and eliminate the night shift.

Swarovski has axed over 5,000 jobs since 2007, reflecting ongoing efforts to slim down the workforce amid market pressures.

The company, which has 2,300 outlets globally, returned to profit in 2024 after five years, and reported full-year revenue of EUR 1.9bn (USD 2.0bn).

Pic shows the Swarovski HQ, in Wattens, Austria.

Source: DCLA

Swarovski Debuts New Lab-Grown Diamond Colors

Crystal brand Swarovski introduced 16 new synthetic-diamond colors at Paris Haute Couture Fashion Week.

The new hues fall into four creative categories in which Swarovski claims to play a role, it said last week. Each of the four areas — fashion, art, music and architecture — includes four colors of cushion-cut lab-grown diamonds.

Every category in the collection is led by a “hero” color. These include Androgyny Flamingo for fashion, Cubist Sky for art, Heavy Metal Cherry for music, and Gothic Cognac for architecture. Some of the other colors in the collection are Punk Lipstick, Surrealist Butter, Draped Fire and Electro Arctic.

The stones showcased in Paris range from 1.25 to 2.50 carats, while the 16 colors will be available at stores in 0.25- to 1.50-carat sizes.

“I’d like to think that these stones have endless potential, and are able to bring any idea to life,” said Markus Langes-Swarovski, a member of the Austrian jeweler’s executive board. “The colors, cuts and sizes are created to inspire jewelry that has never been made or even dreamed of. It’s a toolbox of unlimited creativity.”

Swarovski first launched laboratory-grown diamonds in 2018.

Source: DCLA

Swarovski Debuts New Lab-Grown Diamond Colors

Crystal brand Swarovski introduced 16 new synthetic-diamond colors at Paris Haute Couture Fashion Week.

The new hues fall into four creative categories in which Swarovski claims to play a role, it said last week. Each of the four areas — fashion, art, music and architecture — includes four colors of cushion-cut lab-grown diamonds.

Every category in the collection is led by a “hero” color. These include Androgyny Flamingo for fashion, Cubist Sky for art, Heavy Metal Cherry for music, and Gothic Cognac for architecture. Some of the other colors in the collection are Punk Lipstick, Surrealist Butter, Draped Fire and Electro Arctic.

The stones showcased in Paris range from 1.25 to 2.50 carats, while the 16 colors will be available at stores in 0.25- to 1.50-carat sizes.

“I’d like to think that these stones have endless potential, and are able to bring any idea to life,” said Markus Langes-Swarovski, a member of the Austrian jeweler’s executive board. “The colors, cuts and sizes are created to inspire jewelry that has never been made or even dreamed of. It’s a toolbox of unlimited creativity.”

Swarovski first launched laboratory-grown diamonds in 2018.

Source: DCLA