Thursday 18 June 2020

3-Carat Blue Diamond Could Fetch $6.3 Million At Sotheby’s Geneva Auction


Live jewelry auctions are returning with the first one being held in Geneva by Sotheby’s on June 23 offering a diverse collection of statement diamonds, colored gems and historic jewels.
Sotheby’s Part II Magnificent Jewels & Nobel Jewels – Geneva sale was originally scheduled for May but was postponed due to the novel coronavirus pandemic. The effects of the worldwide spread of this infectious disease is still being felt as dramatically reduced travel and freight shipments have hampered the efforts of jewelry specialists to assess gems and jewels. Most likely because of this and the scheduling changes the sale consists of only 48 lots, far fewer than usual for a live international auction. However, there will be a strong and varied selection gems and jewels.
The live sale is accompanied by an online auction, Sotheby’s Part I Magnificent Jewels & Nobel Jewels – Geneva, with 178 lots dating from the 19th century through to the present day. It includes jewels from renowned jewelry houses, including Sterlé, Suzanne Belperron, René Boivin and Hemmerle. This sale has begun and will run till June 24.
Not surprisingly colored diamonds are among the top lots in live sale, with blues, pinks and yellows dominating. The auction is led by a 3.01-carat fancy vivid blue step-cut, diamond. The colored gem set on a ring has a clarity grade of VS1 (very small inclusions), according to the Gemological Institute of America report. Its estimate is $4.3 – $6.3 million.Most Popular In: Watches & Jewelry
7-carat fancy intense light pink diamond, estimate: $2.5 – $3.5 million
7-carat fancy intense light pink diamond, estimate: $2.5 – $3.5 million SOTHEBY’S
It’s followed by a 7-carat marquise-shaped fancy intense pink diamond. It received a clarity grade of VVS2 (very, very small inclusions) by the GIA. It is set on a ring flanked by fancy-shaped diamonds and with a shank lined with brilliant-cut diamonds. It’s the first time this diamond has come to auction in more than 30 years, where it has been kept in the same private collection. Its estimate is $2.5 – $3.5 million.
There’s also a selection of large, colorless diamonds led by a 21.56-carat D color, VVS1 clarity diamond by Lorraine Schwartz, an American bespoke high jewelry designer with a large celebrity clientele. The gem has excellent polish and symmetry, according to the GIA report.
The Duchess of Manchester's emerald and diamond necklace, estimate: $300,000 - $400,000
The Duchess of Manchester’s emerald and diamond necklace, estimate: $300,000 – $400,000 SOTHEBY’S
Among the noble jewels in the sale, the standout is an emerald and diamond necklace owned by Consuelo Montagu (1853-1909), Duchess of Manchester, which was given to her as a wedding gift. Born in New York to parents of Cuban descent, she was known for her match-making skills, inspiring her wealthy friends to find suitable husbands in the United Kingdom, according to the auction house. Her ability to bring together American fortunes with noble titles led to the coining of the phrase “Million Dollar Princesses.” This antique jewel was displayed at the Victoria & Albert Museum in London for 22 years. Its estimate is $300,000 – $400,000.
Cartier diamond bracelet and pair of diamond clips, circa 1930
Cartier diamond bracelet and pair of diamond clips, circa 1930 SOTHEBY’S
In addition, there’s a collection of jewels owned by Baroness Bachofen von Echt (1877 – 1959), a New York native who became German nobility through marriage. Pieces from her collection includes a diamond bracelet (estimate $100,000 – $150,000) and diamond clips (estimate $60,000 – $100,000), both made by Cartier, along with creations by Verdura and Hemmerle.
Two impressive sapphires are included in the sale. The first is a 105.58-carat Ceylon sapphire set on a gold ring. The gem is accompanied by reports from the Swiss Gemmological Institute (SSEF) and from Gübelin that both state that there are no indications of heating, with “a few minor nicks and chips consistent with normal wear.” Its estimate is $500,000 – $700,000.
16.11-carat Kashmir sapphire, estimate: $300,000 - $500,000
16.11-carat Kashmir sapphire, estimate: $300,000 – $500,000 SOTHEBY’S
The second is a 16.11-carat Kashmir sapphire set on an 18k gold and diamond ring. The gem is accompanied by two reports from the Swiss Gemmological Institute and from Gübelin that both state that there are no indications of heating and in “very good condition.” Its estimate is $300,000 – $500,000
The continued importance of signed jewels is evident in this sale with pieces from historic and contemporary jewelry houses, including Bulgari, Cartier, Fred, Furst. Harry Winston, Hemmerle, René Bovin, Tiffany & Co. and Van Cleef & Arpels.
Cartier diamond bracelet, Course de Feuillage, 1926, estimate: $200,000 - $300,000
Cartier diamond bracelet, Course de Feuillage, 1926, estimate: $200,000 – $300,000 SOTHEBY’S
One of the standouts in this group is a Cartier diamond and platinum bracelet, Course de Feuillage, 1926. The entire bracelet is set with circular-, single-cut and baguette diamonds that combines geometric shapes with the stylized representation of leaves. Its estimate is $200,000 – $300,000.
Source: DCLA

3-Carat Blue Diamond Could Fetch $6.3 Million At Sotheby’s Geneva Auction


Live jewelry auctions are returning with the first one being held in Geneva by Sotheby’s on June 23 offering a diverse collection of statement diamonds, colored gems and historic jewels.
Sotheby’s Part II Magnificent Jewels & Nobel Jewels – Geneva sale was originally scheduled for May but was postponed due to the novel coronavirus pandemic. The effects of the worldwide spread of this infectious disease is still being felt as dramatically reduced travel and freight shipments have hampered the efforts of jewelry specialists to assess gems and jewels. Most likely because of this and the scheduling changes the sale consists of only 48 lots, far fewer than usual for a live international auction. However, there will be a strong and varied selection gems and jewels.
The live sale is accompanied by an online auction, Sotheby’s Part I Magnificent Jewels & Nobel Jewels – Geneva, with 178 lots dating from the 19th century through to the present day. It includes jewels from renowned jewelry houses, including Sterlé, Suzanne Belperron, René Boivin and Hemmerle. This sale has begun and will run till June 24.
Not surprisingly colored diamonds are among the top lots in live sale, with blues, pinks and yellows dominating. The auction is led by a 3.01-carat fancy vivid blue step-cut, diamond. The colored gem set on a ring has a clarity grade of VS1 (very small inclusions), according to the Gemological Institute of America report. Its estimate is $4.3 – $6.3 million.Most Popular In: Watches & Jewelry
7-carat fancy intense light pink diamond, estimate: $2.5 – $3.5 million
7-carat fancy intense light pink diamond, estimate: $2.5 – $3.5 million SOTHEBY’S
It’s followed by a 7-carat marquise-shaped fancy intense pink diamond. It received a clarity grade of VVS2 (very, very small inclusions) by the GIA. It is set on a ring flanked by fancy-shaped diamonds and with a shank lined with brilliant-cut diamonds. It’s the first time this diamond has come to auction in more than 30 years, where it has been kept in the same private collection. Its estimate is $2.5 – $3.5 million.
There’s also a selection of large, colorless diamonds led by a 21.56-carat D color, VVS1 clarity diamond by Lorraine Schwartz, an American bespoke high jewelry designer with a large celebrity clientele. The gem has excellent polish and symmetry, according to the GIA report.
The Duchess of Manchester's emerald and diamond necklace, estimate: $300,000 - $400,000
The Duchess of Manchester’s emerald and diamond necklace, estimate: $300,000 – $400,000 SOTHEBY’S
Among the noble jewels in the sale, the standout is an emerald and diamond necklace owned by Consuelo Montagu (1853-1909), Duchess of Manchester, which was given to her as a wedding gift. Born in New York to parents of Cuban descent, she was known for her match-making skills, inspiring her wealthy friends to find suitable husbands in the United Kingdom, according to the auction house. Her ability to bring together American fortunes with noble titles led to the coining of the phrase “Million Dollar Princesses.” This antique jewel was displayed at the Victoria & Albert Museum in London for 22 years. Its estimate is $300,000 – $400,000.
Cartier diamond bracelet and pair of diamond clips, circa 1930
Cartier diamond bracelet and pair of diamond clips, circa 1930 SOTHEBY’S
In addition, there’s a collection of jewels owned by Baroness Bachofen von Echt (1877 – 1959), a New York native who became German nobility through marriage. Pieces from her collection includes a diamond bracelet (estimate $100,000 – $150,000) and diamond clips (estimate $60,000 – $100,000), both made by Cartier, along with creations by Verdura and Hemmerle.
Two impressive sapphires are included in the sale. The first is a 105.58-carat Ceylon sapphire set on a gold ring. The gem is accompanied by reports from the Swiss Gemmological Institute (SSEF) and from Gübelin that both state that there are no indications of heating, with “a few minor nicks and chips consistent with normal wear.” Its estimate is $500,000 – $700,000.
16.11-carat Kashmir sapphire, estimate: $300,000 - $500,000
16.11-carat Kashmir sapphire, estimate: $300,000 – $500,000 SOTHEBY’S
The second is a 16.11-carat Kashmir sapphire set on an 18k gold and diamond ring. The gem is accompanied by two reports from the Swiss Gemmological Institute and from Gübelin that both state that there are no indications of heating and in “very good condition.” Its estimate is $300,000 – $500,000
The continued importance of signed jewels is evident in this sale with pieces from historic and contemporary jewelry houses, including Bulgari, Cartier, Fred, Furst. Harry Winston, Hemmerle, René Bovin, Tiffany & Co. and Van Cleef & Arpels.
Cartier diamond bracelet, Course de Feuillage, 1926, estimate: $200,000 - $300,000
Cartier diamond bracelet, Course de Feuillage, 1926, estimate: $200,000 – $300,000 SOTHEBY’S
One of the standouts in this group is a Cartier diamond and platinum bracelet, Course de Feuillage, 1926. The entire bracelet is set with circular-, single-cut and baguette diamonds that combines geometric shapes with the stylized representation of leaves. Its estimate is $200,000 – $300,000.
Source: DCLA

Wednesday 17 June 2020

Dominion Diamond sues partner in Diavik mine


Canada’s Dominion Diamond Mines is suing Rio Tinto’s subsidiary DDMI, its associate in the iconic Diavik mine, for alleged breach of contract and acting against the best interests of the partnership.
The lawsuit, filed on Tuesday in the Supreme Court of British Columbia, alleges that Diavik Diamond Mines, which owns 60% of Diavik, has operated the mine in a manner that shows “willful misconduct and gross negligence.”
Rio’s subsidiary runs the Canadian Artic diamond mine, but takes regular payments from Dominion to cover the corresponding 40% share of the costs. The partners then divide up the diamonds produced at Diavik and sell them separately.
“DDMI has continued to maintain full operations at the Diavik mine without taking into account the disruptions to the diamond industry caused by the covid-19 and, in particular, without taking into account Dominion’s circumstances,” the suit alleges.
“DDMI has done so knowing that Dominion has no ability to pay for such cash calls because it cannot materially monetize diamond inventories to pay for them,” it notes.
DOMINION DIAMOND, WHICH IS FIGHTING BANKRUPTCY, ALLEGES DDMI IS MANAGING DIAVIK TO THE BENEFIT OF ITS MAJORITY OWNER, RIO TINTO
A spokesperson for Rio Tinto told mining.com the company would be “vigorously” defending Dominion’s “baseless claims” in court.
“We regret Dominion filing what are baseless claims against us,” the source said. “We remain focused on managing the mine safely just as we continue to protect Diavik’s interests in Dominion’s insolvency proceedings and the jobs of the more than 1,120 people who work at Diavik.”
The two companies are already tangled up in separate legal proceedings relating to Dominion filing for creditor protection in April.
The diamond miner said at the time that the covid-19 pandemic had had a “devastating impact” on the global diamond mining industry, particularly in the company.
Dominion signed in May a letter of intent to sell its stake in Diavik mine, in the Northwest Territories, as well as the neighbouring Ekati mine to a firm controlled by its parent company, the Washington Companies, for $126 million.
Under the deal, which is subject to a court-supervised bidding process, the privately held Montana-based conglomerate would also provide Dominion with up to $84 million in short-term debtor-in-possession financing.
The Toronto-based diamond miner was hoping to reach an agreement with Rio Tinto on Diavik, which is scheduled to close in 2025, with cleanup costs estimated at $365.3 million.
The global miner, however, said on Monday it did not intend to take full control of the Canadian Arctic diamond mine.
Shattered dreams
The coronavirus pandemic squashed diamond miners’ dawning hopes of a recovery in a sector already reeling from weak prices and demand since late 2018.
De Beers, the world’s largest producer by value, cut 2020 production guidance by a fifth last month after earlier cancelling its April sales event.
Russia’s Alrosa, the world’s top diamond producer by output, saw sales for rough and polished diamonds drop to $15.6 million. The figure stood in stark contrast to the $152.8 million the diamond miner fetched in March and the $405 million in January.
DOMINION IS SEEKING DAMAGES, COSTS, AND A RULING THAT THE JOINT VENTURE AGREEMENT HAS BEEN BROKEN. NO CASH VALUE WAS GIVEN IN THE FILING
Lucara Diamond, another Canadian company, posted earlier this month a net loss of $3.2 million, or $0.01 a share, for the first three months of the year.
The figure was in sharp contrast with the $7.4 million in net income, or $0.02 in earning per share the miner reported in the same period last year.
South Africa’s Petra Diamonds recently delayed interest payments to borrow $21 million in new debt, a crucial move to keep the company afloat.
Investment banks are increasingly reluctant to extend credit to diamond producers, as inventory is not being sold and defaults are possible, analysts have warned.
“We are concerned about an oversupply of rough diamonds following the reopening of economies, as a lot of inventory could potentially be flooded into the system and the market might not be able to absorb all of it, resulting in increased pricing pressure,” Citi said in an early May note.
Source: DCLA

Dominion Diamond sues partner in Diavik mine


Canada’s Dominion Diamond Mines is suing Rio Tinto’s subsidiary DDMI, its associate in the iconic Diavik mine, for alleged breach of contract and acting against the best interests of the partnership.
The lawsuit, filed on Tuesday in the Supreme Court of British Columbia, alleges that Diavik Diamond Mines, which owns 60% of Diavik, has operated the mine in a manner that shows “willful misconduct and gross negligence.”
Rio’s subsidiary runs the Canadian Artic diamond mine, but takes regular payments from Dominion to cover the corresponding 40% share of the costs. The partners then divide up the diamonds produced at Diavik and sell them separately.
“DDMI has continued to maintain full operations at the Diavik mine without taking into account the disruptions to the diamond industry caused by the covid-19 and, in particular, without taking into account Dominion’s circumstances,” the suit alleges.
“DDMI has done so knowing that Dominion has no ability to pay for such cash calls because it cannot materially monetize diamond inventories to pay for them,” it notes.
DOMINION DIAMOND, WHICH IS FIGHTING BANKRUPTCY, ALLEGES DDMI IS MANAGING DIAVIK TO THE BENEFIT OF ITS MAJORITY OWNER, RIO TINTO
A spokesperson for Rio Tinto told mining.com the company would be “vigorously” defending Dominion’s “baseless claims” in court.
“We regret Dominion filing what are baseless claims against us,” the source said. “We remain focused on managing the mine safely just as we continue to protect Diavik’s interests in Dominion’s insolvency proceedings and the jobs of the more than 1,120 people who work at Diavik.”
The two companies are already tangled up in separate legal proceedings relating to Dominion filing for creditor protection in April.
The diamond miner said at the time that the covid-19 pandemic had had a “devastating impact” on the global diamond mining industry, particularly in the company.
Dominion signed in May a letter of intent to sell its stake in Diavik mine, in the Northwest Territories, as well as the neighbouring Ekati mine to a firm controlled by its parent company, the Washington Companies, for $126 million.
Under the deal, which is subject to a court-supervised bidding process, the privately held Montana-based conglomerate would also provide Dominion with up to $84 million in short-term debtor-in-possession financing.
The Toronto-based diamond miner was hoping to reach an agreement with Rio Tinto on Diavik, which is scheduled to close in 2025, with cleanup costs estimated at $365.3 million.
The global miner, however, said on Monday it did not intend to take full control of the Canadian Arctic diamond mine.
Shattered dreams
The coronavirus pandemic squashed diamond miners’ dawning hopes of a recovery in a sector already reeling from weak prices and demand since late 2018.
De Beers, the world’s largest producer by value, cut 2020 production guidance by a fifth last month after earlier cancelling its April sales event.
Russia’s Alrosa, the world’s top diamond producer by output, saw sales for rough and polished diamonds drop to $15.6 million. The figure stood in stark contrast to the $152.8 million the diamond miner fetched in March and the $405 million in January.
DOMINION IS SEEKING DAMAGES, COSTS, AND A RULING THAT THE JOINT VENTURE AGREEMENT HAS BEEN BROKEN. NO CASH VALUE WAS GIVEN IN THE FILING
Lucara Diamond, another Canadian company, posted earlier this month a net loss of $3.2 million, or $0.01 a share, for the first three months of the year.
The figure was in sharp contrast with the $7.4 million in net income, or $0.02 in earning per share the miner reported in the same period last year.
South Africa’s Petra Diamonds recently delayed interest payments to borrow $21 million in new debt, a crucial move to keep the company afloat.
Investment banks are increasingly reluctant to extend credit to diamond producers, as inventory is not being sold and defaults are possible, analysts have warned.
“We are concerned about an oversupply of rough diamonds following the reopening of economies, as a lot of inventory could potentially be flooded into the system and the market might not be able to absorb all of it, resulting in increased pricing pressure,” Citi said in an early May note.
Source: DCLA

Tuesday 16 June 2020

A Diamond’s Secret Inner Light


During this unprecedented time, there has never been a more meaningful moment to overcome challenges, to make a connection to products that are symbolic, and to maintain a positive outlook. That’s the idea behind the movement to promote fluorescent diamonds, a naturally occurring characteristic that occurs in 25–35% of diamonds.
Simply put, fluorescence is the presence of nitrogen in carbon that, when exposed to UV, or black, light, emits an inner glow, primarily blue in color. In the past, the fine jewelry industry misjudged these naturally occurring characteristics as flaws and a reason to discount the gems using milkiness as the main argument. But milky fluorescent diamonds are extremely rare, and the vast majority of fluorescent diamonds are not milky.
In fact, fluorescence is a valuable identifying feature of natural diamonds and can add to the aesthetic beauty of the stones. HRD Antwerp, a European authority in diamond certification, conducted a study in 2018 and found that fluorescence, under normal conditions and even when outdoors, has a positive influence on the color of diamonds. And jewelers are taking advantage of optical attributes, specifically glow-in-the-dark characteristics, for their designs. You won’t see the underlying pattern until the right conditions are met—a secret that the consumer may choose to share with others, or not.
Rebecca Foerster, president of the Alrosa, USA Inc., an affiliate of the world’s largest diamond mine, Russia-based Alrosa Group of Companies, is on the forefront of changing the industry’s perception of fluorescence. The company is developing a new line of fluorescent diamonds in commercial quantities, launching a brand.
“It’s a new story to tell, a new customer experience, and a business opportunity,” says Foerster, adding that Alrosa’s consumer studies reveal the majority of respondents said they would be willing to pay premium prices for fluorescent stones. “Our values may realign, our priorities may shift, and what better time to apply this same kind of thinking and perspective to diamonds? We need today’s consumer to find new ways to connect to natural diamonds.”
One might question whether promoting fluorescent diamonds during a pandemic is a viable opportunity. However, historically, diamonds do well in times of crisis, as people turn to more symbolic and emotional purchases. And the concept of inner light certainly resonates in a time of darkness.
The venture is also supported by ongoing science and gemological research on fluorescence. Jason Quick, executive director of American Gem Society Laboratories, explains: “One of the ways we like to think about fluorescence is to compare with fancy color diamonds; both phenomena are due to very interesting optical centers within the crystal lattice that absorb or interact with light at different wavelengths. Is a fancy vivid pink diamond due to something that went wrong during its natural formation? Or is it due to a natural process that went amazingly, beautifully right? Likewise, fluorescence can also be viewed and appreciated as a cool natural phenomenon adding character and dimension to the diamond.”
As the industry grapples with the current pandemic, Alrosa believes fluorescence is the way of the future. “We believe fluorescence is relevant, especially during what we are experiencing today,” says Foerster. “We must all look inside ourselves and find our inner light, for positive energy and moving forward.”
Source: DCLA

A Diamond’s Secret Inner Light


During this unprecedented time, there has never been a more meaningful moment to overcome challenges, to make a connection to products that are symbolic, and to maintain a positive outlook. That’s the idea behind the movement to promote fluorescent diamonds, a naturally occurring characteristic that occurs in 25–35% of diamonds.
Simply put, fluorescence is the presence of nitrogen in carbon that, when exposed to UV, or black, light, emits an inner glow, primarily blue in color. In the past, the fine jewelry industry misjudged these naturally occurring characteristics as flaws and a reason to discount the gems using milkiness as the main argument. But milky fluorescent diamonds are extremely rare, and the vast majority of fluorescent diamonds are not milky.
In fact, fluorescence is a valuable identifying feature of natural diamonds and can add to the aesthetic beauty of the stones. HRD Antwerp, a European authority in diamond certification, conducted a study in 2018 and found that fluorescence, under normal conditions and even when outdoors, has a positive influence on the color of diamonds. And jewelers are taking advantage of optical attributes, specifically glow-in-the-dark characteristics, for their designs. You won’t see the underlying pattern until the right conditions are met—a secret that the consumer may choose to share with others, or not.
Rebecca Foerster, president of the Alrosa, USA Inc., an affiliate of the world’s largest diamond mine, Russia-based Alrosa Group of Companies, is on the forefront of changing the industry’s perception of fluorescence. The company is developing a new line of fluorescent diamonds in commercial quantities, launching a brand.
“It’s a new story to tell, a new customer experience, and a business opportunity,” says Foerster, adding that Alrosa’s consumer studies reveal the majority of respondents said they would be willing to pay premium prices for fluorescent stones. “Our values may realign, our priorities may shift, and what better time to apply this same kind of thinking and perspective to diamonds? We need today’s consumer to find new ways to connect to natural diamonds.”
One might question whether promoting fluorescent diamonds during a pandemic is a viable opportunity. However, historically, diamonds do well in times of crisis, as people turn to more symbolic and emotional purchases. And the concept of inner light certainly resonates in a time of darkness.
The venture is also supported by ongoing science and gemological research on fluorescence. Jason Quick, executive director of American Gem Society Laboratories, explains: “One of the ways we like to think about fluorescence is to compare with fancy color diamonds; both phenomena are due to very interesting optical centers within the crystal lattice that absorb or interact with light at different wavelengths. Is a fancy vivid pink diamond due to something that went wrong during its natural formation? Or is it due to a natural process that went amazingly, beautifully right? Likewise, fluorescence can also be viewed and appreciated as a cool natural phenomenon adding character and dimension to the diamond.”
As the industry grapples with the current pandemic, Alrosa believes fluorescence is the way of the future. “We believe fluorescence is relevant, especially during what we are experiencing today,” says Foerster. “We must all look inside ourselves and find our inner light, for positive energy and moving forward.”
Source: DCLA

Monday 15 June 2020

Natural Diamond Council makes marketing push


The Diamond Producers’ Association (DPA), established only five years ago by a coalition of diamond miners including De Beers and Alrosa, has relaunched as the Natural Diamond Council.
In addition to continuing to advertise natural diamonds as the DPA did previously, the council is also hoping to reach younger consumers by producing catchy editorial content on trends and innovations in diamond jewelry and the heritage of natural diamonds.
The rebranding comes at a difficult time for the diamond sector, with the economic fallout from the coronavirus pandemic depressing demand and prices.
“The current economic climate creates unprecedented challenges for the luxury industry. But, as the climate improves, natural diamonds will connect stronger than ever before,” said Natural Diamond Council CEO, David Kellie in a release. “Consumers will have a greater respect for all things natural and seek brands that have an honest mission to be truly sustainable. They’ll be purchasing luxury goods with a greater meaning, particularly those celebrating connections between friends and loved ones. We need to speak to the younger audience in a different way and we’re delighted to have brought in a number of partners that will contribute to the new world of natural diamonds we’re creating.”
The website will offer coverage under six categories: Epic Diamonds, Hollywood & Pop Culture, Love & Diamonds, Style & Innovation, Diamonds 101 and Inside the Diamond World. The council has also started a new, biannual trend report written by style experts, forecasting diamond jewelry trends, and incorporating styling tips.
In addition, the DPA’s Real is Rare, Real is a Diamond campaign will be replaced with the council’s new branding: “Only Natural Diamonds” (OND).
“Our new digital platforms will inspire and inform consumers globally about the values and heritage of natural diamonds, as well as promoting the significant innovation happening throughout the world of diamond jewelry,” added NDC’s managing director, Kristina Buckley Kayel. “The younger audience is clearly engaged and inspired when we present ourselves with authority in the digital world. It’s our aim to be number one across all digital platforms in our industry and our ambitious plans reflect these goals.”
The Natural Diamond Council will also aim to educate consumers on the sustainability and ethical practices of diamond producers, as well as everything they need to know when buying diamond jewelry.
In a release, the organization said the relaunch reflects the collective commitment of its members, Alrosa, De Beers, Dominion Diamonds, Lucara Diamond, Petra Diamonds, Murowa Diamonds, and Rio Tinto, to the growth of the industry beyond the current economic crisis.
“Our mission is to educate consumers on the industry and positive social contribution diamonds make to the world today,” said Stephen Lussier, Chairman of the NDC. “Our members are committed to these goals and the launch of the NDC marks an exciting step on this path.”
Visit www.naturaldiamonds.com for more information.
Source: DCLA

Petra Sales Up, Prices Down

Petra Diamonds Operations Petra Diamonds reported increased sales for FY 2024, despite weak market conditions. The UK based miner said it ha...