Forevermark Unveils New Concept Store in China

Forevermark has launched a concept store in Shanghai tailored to millennial shopping habits, marking its 1,000th branch in China.

The opening of the store, named Libert’aime, also celebrates the brand’s 10th anniversary of entering the country. The De Beers-owned brand designed the branch’s diamond-jewelry line with a young, self-purchasing consumer in mind, it said Tuesday.

The store combines online and offline platforms, including a WeChat store. It also features digital experiences such as a 3D diamond wall, and a “magic mirror” that allows customers to share pieces with friends and family.

The store includes sections dedicated to different product types. The “diamond bar” will feature daily-wear diamond jewelry, while fancy-cut and multi-diamond pieces will be located in the “spectacular diamond” area.

“[Libert’aime] brings together an innovative in-store offering with online and social channels to provide customers with a highly engaging and personalized buying experience,” Forevermark CEO Stephen Lussier said. “We recognize that our consumer continues to evolve and, with Libert’aime by Forevermark, we are thrilled to be offering a diamond-jewelry range that has been designed with a younger, more fashion-forward consumer in mind, who might just be starting their diamond journey.”

The Shanghai store will also feature a new collection, LE LIGHT, designed by popular Chinese actor and musician Timmy Xu Weizhou.

In addition, De Beers Diamond Jewellers has opened a new store in the luxury SKP shopping mall in Xi’an, its sixth in mainland China. The new branch will feature three separate divisions: one for bridal jewelry, a second with collections such as the Talisman, Enchanted Lotus and Dewdrop lines, and a third showcasing high-jewelry pieces.
 
Source: diamonds.net

Credit: Matt Crabb/De Beers

Forevermark Unveils New Concept Store in China

Forevermark has launched a concept store in Shanghai tailored to millennial shopping habits, marking its 1,000th branch in China.

The opening of the store, named Libert’aime, also celebrates the brand’s 10th anniversary of entering the country. The De Beers-owned brand designed the branch’s diamond-jewelry line with a young, self-purchasing consumer in mind, it said Tuesday.

The store combines online and offline platforms, including a WeChat store. It also features digital experiences such as a 3D diamond wall, and a “magic mirror” that allows customers to share pieces with friends and family.

The store includes sections dedicated to different product types. The “diamond bar” will feature daily-wear diamond jewelry, while fancy-cut and multi-diamond pieces will be located in the “spectacular diamond” area.

“[Libert’aime] brings together an innovative in-store offering with online and social channels to provide customers with a highly engaging and personalized buying experience,” Forevermark CEO Stephen Lussier said. “We recognize that our consumer continues to evolve and, with Libert’aime by Forevermark, we are thrilled to be offering a diamond-jewelry range that has been designed with a younger, more fashion-forward consumer in mind, who might just be starting their diamond journey.”

The Shanghai store will also feature a new collection, LE LIGHT, designed by popular Chinese actor and musician Timmy Xu Weizhou.

In addition, De Beers Diamond Jewellers has opened a new store in the luxury SKP shopping mall in Xi’an, its sixth in mainland China. The new branch will feature three separate divisions: one for bridal jewelry, a second with collections such as the Talisman, Enchanted Lotus and Dewdrop lines, and a third showcasing high-jewelry pieces.
 
Source: diamonds.net

Credit: Matt Crabb/De Beers

De Beers Will Start Auctioning Other Mines Goods

De Beers  will begin auctioning rough diamonds from other mining companies to provide a broader range of goods.

The company will pilot the new program this year, making it easier for customers to buy their entire supply in one place, Neil Ventura, De Beers executive vice president of auction sales, said on Monday.

“One message that’s come through from our recent customer engagements is a desire for us to develop our supply offering in certain areas, so that there is a fuller and broader range of material available for purchase,” Ventura said.

“Based on this customer feedback, in 2018 we will be testing the potential to grow our core rough-diamond sales business through making some purchases from third-party sources,” he added.

The diamonds will come from miners which De Beers has carried out due diligence, and will only be a small minority of the goods De Beers offers.

Source: DCLA

De Beers Will Start Auctioning Other Mines Goods

De Beers  will begin auctioning rough diamonds from other mining companies to provide a broader range of goods.

The company will pilot the new program this year, making it easier for customers to buy their entire supply in one place, Neil Ventura, De Beers executive vice president of auction sales, said on Monday.

“One message that’s come through from our recent customer engagements is a desire for us to develop our supply offering in certain areas, so that there is a fuller and broader range of material available for purchase,” Ventura said.

“Based on this customer feedback, in 2018 we will be testing the potential to grow our core rough-diamond sales business through making some purchases from third-party sources,” he added.

The diamonds will come from miners which De Beers has carried out due diligence, and will only be a small minority of the goods De Beers offers.

Source: DCLA

Diamond and Jewellery Insurance Valuations from the DCLA

Estate or new, make sure your jewellery is correctly valued for your 2018 insurance cover.

DCLA Jewellery insurance valuations are done in-house at the DCLA laboratory.

Now available directly to the public, no added fees or commissions.

Call us for an appointment. 02 92612104

Diamond and Jewellery Insurance Valuations from the DCLA

Estate or new, make sure your jewellery is correctly valued for your 2018 insurance cover.

DCLA Jewellery insurance valuations are done in-house at the DCLA laboratory.

Now available directly to the public, no added fees or commissions.

Call us for an appointment. 02 92612104

Jewelry Buyers Still Desire In-Store Experience

Consumers still prefer speaking with jewelers before making a purchase, despite the recent rise in online purchases, a survey has found.
Some 64% of people who bought jewelry visited a store to consult with an expert while deciding what to buy, according to a study released last week by Jewelers of America (JA). That’s 26% more than for other luxury items, the trade body’s online survey of 2,019 consumers showed.
Consumers who talk to a jeweler during the research process are also more likely to buy from a local store rather than online, the organization added.
“For consumers, seeing is believing, and they still rely on the expertise and knowledge of their jeweler,” said David Bonaparte, CEO of JA. “The jewelry shopping experience is different from other luxury purchases, and even in the rise of e-commerce, customers increasingly prioritize the in-store shopping experience.”
Even so, the brick-and-mortar trade is fearful of the impact of online sellers. In a separate JA survey of 257 of its members, spanning retailers and suppliers, 39% of jewelry retailers considered e-commerce to be their biggest competition.
However, only 34% of retailers surveyed actually have an online sales platform. At the same time, jewelers are working on improving their in-store experience by ensuring they have well-trained sales staff and high-quality customer service, the trade association added.
Jewelry self-purchasing is more popular for precious-metal products, JA found, with 56% of consumers considering gold jewelry to be a good choice as something to buy for oneself. Some 40% put sterling-silver jewelry in this category, while pieces containing diamonds and gemstones were more likely to be a candidate for gifting. Overall, 50% of consumers thought fine jewelry had sentimental value and helped to mark special occasions, JA said.

Source: diamonds.net

Jewelry Buyers Still Desire In-Store Experience

Consumers still prefer speaking with jewelers before making a purchase, despite the recent rise in online purchases, a survey has found.
Some 64% of people who bought jewelry visited a store to consult with an expert while deciding what to buy, according to a study released last week by Jewelers of America (JA). That’s 26% more than for other luxury items, the trade body’s online survey of 2,019 consumers showed.
Consumers who talk to a jeweler during the research process are also more likely to buy from a local store rather than online, the organization added.
“For consumers, seeing is believing, and they still rely on the expertise and knowledge of their jeweler,” said David Bonaparte, CEO of JA. “The jewelry shopping experience is different from other luxury purchases, and even in the rise of e-commerce, customers increasingly prioritize the in-store shopping experience.”
Even so, the brick-and-mortar trade is fearful of the impact of online sellers. In a separate JA survey of 257 of its members, spanning retailers and suppliers, 39% of jewelry retailers considered e-commerce to be their biggest competition.
However, only 34% of retailers surveyed actually have an online sales platform. At the same time, jewelers are working on improving their in-store experience by ensuring they have well-trained sales staff and high-quality customer service, the trade association added.
Jewelry self-purchasing is more popular for precious-metal products, JA found, with 56% of consumers considering gold jewelry to be a good choice as something to buy for oneself. Some 40% put sterling-silver jewelry in this category, while pieces containing diamonds and gemstones were more likely to be a candidate for gifting. Overall, 50% of consumers thought fine jewelry had sentimental value and helped to mark special occasions, JA said.

Source: diamonds.net

Rough Demand Stable at $450M De Beers Sight

De Beers reported steady demand for rough diamonds at its December sight as sales showed an increase over the equivalent period last year.

The miner sold $450 million worth of rough in its final sales cycle of the year, including last week’s sight in Gaborone and its auctions, it reported Tuesday.

Provisional proceeds rose 6.6% compared with actual sales for the same period last year, though they slipped 3.4% from November sales.
Read More: diamonds.net

Rough Demand Stable at $450M De Beers Sight

De Beers reported steady demand for rough diamonds at its December sight as sales showed an increase over the equivalent period last year.

The miner sold $450 million worth of rough in its final sales cycle of the year, including last week’s sight in Gaborone and its auctions, it reported Tuesday.

Provisional proceeds rose 6.6% compared with actual sales for the same period last year, though they slipped 3.4% from November sales.
Read More: diamonds.net

Diamond fluorescence

There is common misconception that a diamond exhibiting fluorescence under ultra violet light has some kind of colour defect or transparency issue.

This NOT true at all. The naturally occurring fluorescence phenomenon is a unique completely hidden feature, which is present to some level in approximately 30% of all diamonds.

The effect is seen in Diamonds which have Carbon bonds which include boron.

Boron causes the diamond to glow when held under a powerful ultra violet light also known as blacklight.

The amount of boron in the Carbon bond making up the diamond will determine the level of fluorescence.  Fluorescence is rated by the Laboratory as Very Strong, Strong, Medium, Faint, None. This relates to the strength of the fluorescent glow under ultra violet light.

Read More: DCLA

Diamond fluorescence

There is common misconception that a diamond exhibiting fluorescence under ultra violet light has some kind of colour defect or transparency issue.

This NOT true at all. The naturally occurring fluorescence phenomenon is a unique completely hidden feature, which is present to some level in approximately 30% of all diamonds.

The effect is seen in Diamonds which have Carbon bonds which include boron.

Boron causes the diamond to glow when held under a powerful ultra violet light also known as blacklight.

The amount of boron in the Carbon bond making up the diamond will determine the level of fluorescence.  Fluorescence is rated by the Laboratory as Very Strong, Strong, Medium, Faint, None. This relates to the strength of the fluorescent glow under ultra violet light.

Read More: DCLA

De Grisogono Diamond Could Sell for Over $30M

The historic emerald cut diamond could sell for more than $30 million USD when it goes on sale at Christie’s Geneva Auction next month.

The 163 carat D flawless diamond named The Art of De Grisogono, was shown at the Dubai Diamond Conference on Tuesday.

Initially in set in an necklace now as the centerpiece of a bracelet.

The polished diamond originated from a 404 carat rough diamond recovered at the Lulo mine in Angola Southern Africa.

Source: DCLA

De Grisogono Diamond Could Sell for Over $30M

The historic emerald cut diamond could sell for more than $30 million USD when it goes on sale at Christie’s Geneva Auction next month.

The 163 carat D flawless diamond named The Art of De Grisogono, was shown at the Dubai Diamond Conference on Tuesday.

Initially in set in an necklace now as the centerpiece of a bracelet.

The polished diamond originated from a 404 carat rough diamond recovered at the Lulo mine in Angola Southern Africa.

Source: DCLA

Jewellery or diamond valuations

The AUD Dollar is now 0.8 to the USD, Do you need a updated insurance valuation to keep your asset correctly covered ?

DCLA insurance valuations call for pricing. 02 92612104

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