Consumers Switching to Platinum as Gold Price Soars

 

Consumers are switching from gold to platinum as the price gap between the metals widens, according to a report published today (15 April) by the Platinum Guild International (PGI).

In the US, unit sales of platinum jewelry fell (-10% year-on-year), says its Q4 2025 Platinum Jewellery Business Review, but the value increased (+48% year-on-year).

The PGI does not provide hard figures on volumes or values, but says its strategic partners reported double-digit revenue growth during the quarter.

Platinum traditionally traded above gold, but the switch came in December 2008 during the global financial crisis.

Gold is now more than twice the price of platinum. Today’s spot prices show gold at approximately $4,825 per ounce and platinum at about $2,148 per ounce.

White gold remains less costly than platinum though, because it is generally used in an alloy with palladium or nickel.

“The momentum we observed across key regions in the fourth quarter validates platinum’s growing relevance in today’s jewellery market,” said Tim Schlick, CEO of PGI.

 “With gold prices remaining elevated, platinum continues to offer a premium yet accessible alternative that appeals to value-conscious consumers and luxury buyers alike.”

Retail sales of platinum jewelry grew 10% by value in India, and 7% by volume in China.

Source: DCLA

Canada’s $92,000 Yellow Diamond Coins

The Royal Canadian Mint has created a limited edition of 10 platinum coins, each set with at least 6.13 carats of fancy yellow diamonds from the Ekati mine, and priced at CAD 128,000 (USD 91,900).

The coins are legal tender, with a nominal value of CAD 1,250 (USD 900), crafted from 10oz of platinum with a Canada lily motif, highlighted with selective gold plating.

Each one is set with 14 pear-cut and nine round-cut fancy yellow diamonds. Seven of the diamonds form the center of the largest lily.

The 10oz coins, known as Brilliance, are a collaboration between Burgundy, the Calgary-based miner that owns and operates the Ekati mine in Northwest Territories, and the Royal Canadian Mint, the crown corporation that mints Canada’s coins.

The mint’s Opulence Collection also includes 30 gold coins, known as Radiance.

They weigh 1oz, feature approximately 1.14 carats of fancy yellow Ekati diamonds, plus white diamonds, and are priced at CAD 39,000 (USD 27,500).

“The Opulence Collection is a testament to the Royal Canadian Mint’s dedication to innovation and coin manufacturing excellence, and the addition of rare fancy yellow diamonds creates visually stunning collector pieces that also celebrate Canada’s vast mineral wealth,” said Marie Lemay, president and CEO of the Royal Canadian Mint.

Source: DCLA