Consumers Switching to Platinum as Gold Price Soars

 

Consumers are switching from gold to platinum as the price gap between the metals widens, according to a report published today (15 April) by the Platinum Guild International (PGI).

In the US, unit sales of platinum jewelry fell (-10% year-on-year), says its Q4 2025 Platinum Jewellery Business Review, but the value increased (+48% year-on-year).

The PGI does not provide hard figures on volumes or values, but says its strategic partners reported double-digit revenue growth during the quarter.

Platinum traditionally traded above gold, but the switch came in December 2008 during the global financial crisis.

Gold is now more than twice the price of platinum. Today’s spot prices show gold at approximately $4,825 per ounce and platinum at about $2,148 per ounce.

White gold remains less costly than platinum though, because it is generally used in an alloy with palladium or nickel.

“The momentum we observed across key regions in the fourth quarter validates platinum’s growing relevance in today’s jewellery market,” said Tim Schlick, CEO of PGI.

 “With gold prices remaining elevated, platinum continues to offer a premium yet accessible alternative that appeals to value-conscious consumers and luxury buyers alike.”

Retail sales of platinum jewelry grew 10% by value in India, and 7% by volume in China.

Source: DCLA

$4m Estimate for Frisbee-Sized Gold and Diamond “Coin”

A huge, one-of-a-kind “coin” created to mark Queen Elizabeth II’s Platinum Jubilee is to be auctioned with a high estimate of $4m.

The Crown Coin, commemorating her 70 years on the throne in 2022, was struck from 3.61 kg of 24-carat gold and set with 6,426 GIA-certified diamonds weighing a total of 483.57 carats. At 235mm across it is almost the size of a standard frisbee.

At the center is a 1kg gold coin – legal tender with a face value of £10,000 – surrounded by 10 smaller coins bearing official portraits from Queen Elizabeth II’s reign.

The “coin” was created by The East India Company Bullion Ltd, which makes commemorative and collectible bullion coins, and takes its name from the long-dissolved East India Company, which played a major role in establishing British imperialism in India.

Stanley Gibbons Baldwin’s, the London-based auction house specializing in coins and stamps, will offer it for sale on 25 September, with an estimate of £2m to £3m (USD 2.7m to 4.0m).

Source: DCLA