Natural Diamonds Face a Defining Period of Change and Opportunity

 

The natural diamond industry is entering a crucial period of transformation, with market leaders highlighting the key forces that will shape demand, supply and consumer confidence over the next five years.

According to analysis from De Beers, rebuilding demand for natural diamonds will depend on several important industry priorities, including stronger marketing, clearer differentiation from lab grown diamonds and a more balanced supply environment.

Marketing Remains Critical for Natural Diamond Demand

De Beers believes effective marketing will play a central role in restoring consumer desire for natural diamonds. After a period of changing consumer behaviour and economic uncertainty, the industry must continue to communicate the unique emotional value, rarity and enduring legacy of natural diamonds.

Building a stronger connection with younger consumers will be essential to ensuring natural diamonds maintain their position as symbols of love, commitment and achievement.

Lab Grown Diamond Pricing Faces Growing Pressure

The rapid growth of synthetic lab grown diamonds has created a new competitive landscape for the diamond industry.

However, current retail margins on lab grown diamonds are expected to face increasing pressure as competition expands and production continues to rise. As prices decline, the industry believes consumers will increasingly focus on understanding the differences between natural diamonds and laboratory created alternatives.

Differentiation Becomes Key to Consumer Confidence

Clear education and transparency will be vital for the future of the diamond market.

Natural diamonds are formed over billions of years beneath the earth’s surface, while lab grown diamonds are created through technological processes in controlled environments. Ensuring consumers understand these differences will be important in maintaining confidence and value perception.

Independent grading and certification from recognised laboratories such as DCLA will continue to play an important role in providing consumers with trust and assurance when purchasing natural diamonds.

Declining Rough Diamond Supply Could Support Long Term Market Balance

Another major factor shaping the future of natural diamonds is declining global rough diamond production.

With several major mines reaching maturity and fewer large discoveries entering production, supply is expected to reduce over the medium to long term. A tighter supply environment could help support a healthier balance between availability and demand.

Russia Introduces New Rough Diamond Export Duty

Russia is set to introduce an 8% export duty on rough diamonds weighing 0.45 carats or more from September 1.

The new measure, announced through a government decree, adds another layer of complexity to the global rough diamond supply chain. Russia remains one of the world’s largest diamond producers, meaning changes to its export policies can influence international market dynamics.

AWDC Launches First Sale of Traceable Artisanal Diamonds from Congo

The Antwerp World Diamond Centre has completed its first sale of artisanally mined rough diamonds from the Democratic Republic of Congo through the OrigemA programme.

Established in 2022 as a partnership between Belgium and the DRC, OrigemA aims to connect small scale Congolese miners with international markets by providing fully traceable artisanal diamonds.

The programme is designed to improve market access for artisanal miners while ensuring they receive fair value for their production. The DRC accounts for a significant share of global artisanal diamond output, making responsible sourcing initiatives increasingly important for the future of the industry.

Petra Diamonds Faces Ongoing Industry Pressure

Petra Diamonds continues to experience the challenges affecting many mid tier diamond producers as the industry works through a prolonged period of market disruption.

Lower rough diamond prices, weaker luxury demand in key markets and increased competition from lab grown diamonds have created financial pressure across the sector.

The company’s restructuring challenges highlight the broader issues facing producers with concentrated operations and single commodity exposure. The coming years are expected to test the resilience of diamond miners as the industry adjusts to changing consumer demand and evolving market conditions.

The Future of Natural Diamonds

The next five years will be a defining period for the natural diamond industry.

Success will depend on strengthening consumer confidence, improving education, supporting responsible sourcing and reinforcing the unique value of natural diamonds.

While the market faces significant challenges, declining supply, stronger differentiation and renewed storytelling around natural diamonds could create the foundation for a more balanced and sustainable future.

Source: DCLA

Average US Engagement Ring Costs $6,750

The average price of a natural diamond engagement ring in the US last year was $6,750.

And the average size of the stone was 1.07 carats, according to a new report by the New York-based Natural Diamond Council.

It provides a detailed analysis of the shift to larger, higher quality diamonds in its downloadable 20-page Natural Diamond Trends: A 2024 Overview.

Round brilliants remain by far the most popular shapes in diamond jewelry, at 81.7 per cent, but that figure is slipping slightly. 

Among fancy shapes for all diamond jewelry, princess and cushion showed the biggest increases, albeit from a very low base (2.1 per cent and 1.0 per cent market share respectively).

The most common color for an engagement diamond was H and the most common clarity was SI1, with bridal representing 33 per cent of all natural diamond sales in the US. 

The average price of wedding sets increased 31 per cent in 2024, the report said.

“The increase was mainly due to a rise in the average size of diamonds and a notable change in the type of metal used.”

The average price of natural diamond jewelry sold across all product categories grew 2.7% to $2,360 in 2024.

The report, the latest in a series uncovering the trends, origins and impacts of natural diamonds, was jointly produced with Tenoris.

Source: IDEX

Positive Step to a $100m Natural Diamond Campaign

Key players have taken “a very important step in the right direction” to raising $100m for the long-term promotion of natural diamonds, according to Yoram Dvash, president of the World Federation of Diamond Bourses (WFDB).

He also said he was cautiously optimistic for the holiday season as prices had started to stabilize globally, inventories were reducing and De Beers and the World Diamond Council (WDC) had embarked on multimillion-dollar advertising campaigns.

Dvash (pictured) said trade bodies had reacted very positively o his call for a $100m marketing campaign after what he described as a “brainstorming session” at the Dubai Diamond Conference earlier this month.

The Antwerp World Diamond Council (AWDC) and India’s Gem & Jewellery Export Promotion Council (GJEPC), had agreed to start looking into funding campaigns by the Natural Diamond Council, he said, in collaboration with the WFDB, IDMA (International Diamond Manufacturers Association) and CIBJO (World Jewellery Confederation). More trade bodies are expected to follow suit.

Dvash said he’d called for the industry to unite behind a major and sustained marketing campaign over the next five years to create demand for natural diamonds some weeks ago, and had been pleased by their response.

“It seems that we have found the golden formula that would enable the industry to raise $100m for generic advertising of natural diamonds,” he said.

Earlier this month he said there hadn’t been a major generic marketing campaign for natural diamonds for almost 20 years, when De Beers halted its “A Diamond is Forever” promotion.

“An entire generation of consumers has come of age without having been exposed to promotional campaigns with positive messages about natural diamonds,” he said in a letter to all the WFDB’s 29 member bourses.

Source: DCLA

It’s The Right Time to Buy Natural Color Diamonds

It’s a good time to buy natural color diamonds. “The recent price declines in the white goods created an overall negative psychological effect on all diamonds. This is probably the reason we also witnessed a decline of 0.1% in the Fancy Color Index in Q2,” said Fancy Color Research Foundation (FCRF) advisory board member Eden Rachminov.

According to the FCRF, yellow diamonds displayed a decline of 0.8% vis-a-vis the 0.2% increase in the second quarter of 2018. The prices of yellow diamonds declined by 0.8% overall in this quarter, primarily influenced by the 1–3 cts. categories, with the sharpest downturn of 2.7% in the 1 ct. category.

Blue diamonds showed a 0.3% decrease in the second quarter of 2019 compared to a 1.5% increase in the same quarter in 2018. Blue diamond prices decreased overall by 0.3%, affected mainly by the decline of 0.9% in the weight category of 8–10 cts.

Only pink diamonds showed an upturn of 0.4% in the second quarter of 2019, compared to a 0.5% decrease in the same quarter in 2018. The pink category continued to outperform all other categories, showing an increase of 0.4%. All fancy vivid pinks rose by 1.3%, with fancy vivid pinks of 2 and 3 cts. showing a rise in the second quarter of 2019, increasing by 2.8% and 2.6%, respectively.

Despite the temporary psychological negative effect at the moment, the long-term price trend for natural color diamonds looks positive. According to research by Knight Frank, within the last 10 years, the price of colored diamonds went up by 85%, outperforming some “classical” luxury investment objects such as art and watches. “It’s definitely a good time to buy colored diamonds now,” says Rachminov.

One of the opportunities to buy is the upcoming True Colors auction by Alrosa, the worlds’ largest diamond miner. The diamonds will be available for viewing during the September Hong Kong Jewellery & Gem Fair (Sept. 16–20). For the first time, the auction will be conducted via the Alrosa online platform diamonds.alrosa. The first True Colors auction was conducted in 2018. It finished with a total sale of 210 diamonds. The bidding was very active, and most of the lots were sold for well above their starting prices.

At this year’s auction, ALROSA is offering a comprehensive origin story for every stone for the first time. Thanks to ALROSA’s traceability programmes, the consumers can witness the diamonds’ fascinating journey from mine and market. “With a closed production cycle, the company can guarantee the origin of every polished diamond, especially since it has its own unique ID,” revealed the miner.

This year, the collection includes about 200 polished diamonds of various shapes and colors, and all have GIA certificates. Each of them is a masterpiece of diamond production created by skillful professionals who put hearts into their work, keep the traditions, and know what a real Russian cut is: Russian cut describes both the origin of the diamond and the location where it was cut.

Alrosa operates its own in-house cutting and polishing branch, Diamonds of Alrosa. Beginning in 2018, it concentrated on fancy colored and unique diamonds. Alrosa’s goal is to become the leader in the colored diamonds market. Being the largest miner, Alrosa expects to be the largest producer of colored diamonds by volume.

Source: DCLA

It’s The Right Time to Buy Natural Color Diamonds

It’s a good time to buy natural color diamonds. “The recent price declines in the white goods created an overall negative psychological effect on all diamonds. This is probably the reason we also witnessed a decline of 0.1% in the Fancy Color Index in Q2,” said Fancy Color Research Foundation (FCRF) advisory board member Eden Rachminov.

According to the FCRF, yellow diamonds displayed a decline of 0.8% vis-a-vis the 0.2% increase in the second quarter of 2018. The prices of yellow diamonds declined by 0.8% overall in this quarter, primarily influenced by the 1–3 cts. categories, with the sharpest downturn of 2.7% in the 1 ct. category.

Blue diamonds showed a 0.3% decrease in the second quarter of 2019 compared to a 1.5% increase in the same quarter in 2018. Blue diamond prices decreased overall by 0.3%, affected mainly by the decline of 0.9% in the weight category of 8–10 cts.

Only pink diamonds showed an upturn of 0.4% in the second quarter of 2019, compared to a 0.5% decrease in the same quarter in 2018. The pink category continued to outperform all other categories, showing an increase of 0.4%. All fancy vivid pinks rose by 1.3%, with fancy vivid pinks of 2 and 3 cts. showing a rise in the second quarter of 2019, increasing by 2.8% and 2.6%, respectively.

Despite the temporary psychological negative effect at the moment, the long-term price trend for natural color diamonds looks positive. According to research by Knight Frank, within the last 10 years, the price of colored diamonds went up by 85%, outperforming some “classical” luxury investment objects such as art and watches. “It’s definitely a good time to buy colored diamonds now,” says Rachminov.

One of the opportunities to buy is the upcoming True Colors auction by Alrosa, the worlds’ largest diamond miner. The diamonds will be available for viewing during the September Hong Kong Jewellery & Gem Fair (Sept. 16–20). For the first time, the auction will be conducted via the Alrosa online platform diamonds.alrosa. The first True Colors auction was conducted in 2018. It finished with a total sale of 210 diamonds. The bidding was very active, and most of the lots were sold for well above their starting prices.

At this year’s auction, ALROSA is offering a comprehensive origin story for every stone for the first time. Thanks to ALROSA’s traceability programmes, the consumers can witness the diamonds’ fascinating journey from mine and market. “With a closed production cycle, the company can guarantee the origin of every polished diamond, especially since it has its own unique ID,” revealed the miner.

This year, the collection includes about 200 polished diamonds of various shapes and colors, and all have GIA certificates. Each of them is a masterpiece of diamond production created by skillful professionals who put hearts into their work, keep the traditions, and know what a real Russian cut is: Russian cut describes both the origin of the diamond and the location where it was cut.

Alrosa operates its own in-house cutting and polishing branch, Diamonds of Alrosa. Beginning in 2018, it concentrated on fancy colored and unique diamonds. Alrosa’s goal is to become the leader in the colored diamonds market. Being the largest miner, Alrosa expects to be the largest producer of colored diamonds by volume.

Source: DCLA