Tiffany & Co has officially opened its flagship store in Beijing – an imposing four-story building with a facade of translucent glass fins inspired by Elsa Peretti’s bone cuff jewelry designs.
It underscores Tiffany’s confidence in China as a long-term core diamond market. The New York-based jeweler opened its first retail outlet on the Chinese mainland in 2001 and now has over 40 stores there.
Tiffany held a grand opening ceremony on 14 March to mark the opening of its new store, at Taikoo Li Sanlitun, a high‑end shopping complex in Beijing’s Chaoyang District.
The 1,000m² store was designed by Dutch architects MVRDV, the fifth in a series of facades created for Tiffany.
It honors Elsa Peretti, the Italian fashion model turned iconic jewelry designer who died in March 2021, aged 80.
She was probably best known for her signature bone cuff bracelet, and for making silver popular again during her long tenure at Tiffany.
Source: DCLA
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