Showing posts with label Tiffany & Co.. Show all posts
Showing posts with label Tiffany & Co.. Show all posts

Wednesday, 15 October 2025

Growth in LVMH Watch and Jewelry Sales

LVMH Watch and Jewelry

LVMH’s watch and jewelry maisons saw organic growth of 2 per cent in Q3 2025, driven by Tiffany & Co. and Bulgari, the company said in an update published yesterday.

It follows two consecutive quarters of zero growth for the sector.

Overall, the French luxury conglomerate reported quarterly organic growth of 1 per cent (up to EUR 18.3bn) across its 75 maisons, led by fashion and leather goods. In Q1 it fell by 3 per cent and in Q2 by 4 per cent.

Total revenue for the watch and jewelry sector was EUR 2.3bn for the quarter, and EUR 7.4bn for the first nine months of 2025.

LVMH, which owns Bvlgari, Tiffany & Co., Chaumet, Fred, Repossi, TAG Heuer, Hublot and Zenith, does not provide figures on a brand-by-brand basis.

It said Tiffany & Co had “continued the successful enhancement of its iconic lines and the global rollout of its store concept inspired by The Landmark in New York”. And it reported high levels of traffic and revenue at its new stores in Milan and Tokyo.

LVMH said sales across all sectors were down year-on-year in Japan and stable in Europe and the US and up in Asia.

The conglomerate “showed good resilience and maintained its powerful innovative momentum despite a disrupted geopolitical and economic environment,” it said.

Source: DCLA

Wednesday, 20 August 2025

Tiffany & Co. Brings Diamonds to Centre Court at the U.S. Open

Tiffany & Co. Brings Diamonds to Centre Court

The U.S. Open may be best known for its high-intensity rallies and dramatic tiebreaks, but this year, Tiffany & Co. has ensured the spotlight also falls on sparkle. At the 2025 tournament, the jeweller unveiled an exclusive pop-up installation at the USTA Billie Jean King National Tennis Center, highlighted by a diamond-encrusted tennis racket.

Positioned at Fountain Plaza, the immersive Tiffany space is unmistakable, marked by a striking oversized Tiffany Blue tennis ball. Inside, visitors are met with the U.S. Open Championship Trophies—the Men’s and Women’s Singles Cups—each meticulously handcrafted in Tiffany’s Rhode Island workshop. These sterling silver pieces, produced by master silversmiths since 1987, require approximately six months of labour, with more than 60 hours dedicated to precision engraving and finishing.

The Diamond Showpiece

Tiffany & Co. Brings Diamonds to Centre Court

The centrepiece of this year’s display is the Tiffany HardWear tennis racket, adorned with nearly five carats of diamonds across its face. It is accompanied by a 24-karat gold vermeil tennis ball, embellished with a further seven carats of diamonds. While hardly designed for a match on Arthur Ashe Stadium, the pairing reflects Tiffany’s blend of craftsmanship, innovation, and luxury—an exercise in artistry rather than athletics.

Heritage Meets Modern Spectacle

Tiffany & Co.’s long-standing association with sporting excellence is well established. Beyond its near four-decade legacy of producing the U.S. Open trophies, the house also crafts other icons of American sport, including the NFL’s Vince Lombardi Trophy and the NBA Finals’ Larry O’Brien Championship Trophy.

Yet this year’s U.S. Open activation goes beyond tradition. In collaboration with Meta, Tiffany has introduced an AI-powered digital experience, allowing fans to virtually place themselves at centre court, holding a championship trophy for a keepsake “trophy selfie.”

Diamonds in the Spotlight

The Tiffany pop-up runs throughout the tournament until 7 September, giving both tennis enthusiasts and jewellery aficionados an opportunity to step into Tiffany’s world of diamonds and silverware. The installation serves as a reminder that while the U.S. Open celebrates grit and athletic achievement, glamour and craftsmanship continue to share the stage.

Source: DCLA

Sunday, 29 June 2025

Diana’s Twin Nieces Stun in Over 150 Carats of Diamonds at Tiffany & Co. London Gala

Lady Amelia and Lady Eliza Spencer

Twin models and aristocrats Lady Amelia and Lady Eliza Spencer, nieces of the late Princess Diana, brought dazzling sophistication to Tiffany & Co.’s exclusive Blue Book High Jewellery Collection showcase, held atop The Harrods Helideck. The glamorous event marked one of London’s most prestigious evenings on the fine jewellery calendar, attended by fashion royalty and social elites alike.

The Spencer sisters, daughters of Earl Spencer, embodied modern British elegance as they arrived in bespoke Jenny Packham gowns paired with more than 150 carats of Tiffany & Co.’s finest high jewellery pieces—masterworks of exceptional diamond craftsmanship.

High Jewellery Spotlight:
Eliza Spencer captivated in a silver mirror-embellished gown, perfectly complemented by the Ocean Flora necklace—an intricate platinum masterpiece featuring five unenhanced emeralds totalling over 10 carats, and a staggering 1,351 round brilliant diamonds totalling more than 44 carats. According to Tiffany & Co., this single piece took over 1,500 hours of artisan craftsmanship to complete, a testament to the meticulous design and precision that defines high jewellery.

Amelia Spencer wore a striking strapless black and gold sequinned gown and adorned herself with the same Tiffany necklace that supermodel Miranda Kerr wore to the 2025 Met Gala. The piece—a platinum and 18k gold choker set with Akoya pearls and diamonds—features more than 50 carats of gemstones, reflecting Tiffany’s modern reinterpretation of timeless elegance. Her ensemble was completed with diamond cluster earrings and a compact Aspinal of London Micro Hat Box bag.

Red Carpet Elegance Continues:
Just one day earlier, the Spencer twins turned heads at the Serpentine Gallery Summer Party, wearing custom crimson gowns by Anamika Khanna Couture and showcasing statement diamond pieces by legendary Swiss house, Chatila. The event came just days ahead of the 31st anniversary of Princess Diana’s iconic appearance at the same venue—an enduring moment in royal fashion history.

A Legacy of Diamonds and Royal Style:
The Spencer twins continue to honour their family’s legacy with graceful nods to their late aunt’s legendary style, but they are carving their own path in the fashion and jewellery world. Their presence at Tiffany’s high jewellery presentation not only highlighted the next generation of aristocratic style icons, but also reaffirmed the role of exceptional diamonds in telling modern luxury stories.


At DCLA, we celebrate the enduring art of fine diamond craftsmanship. For more on gemological excellence and rare diamond showcases, stay connected to DCLA News.

Source: DCLA

Sunday, 16 March 2025

Job Losses at Tiffany Subsidiary in Antwerp

A subsidiary of Tiffany & Co plans to lay off 26 of its 42 staff in Antwerp amid the ongoing slump in demand.

A subsidiary of Tiffany & Co plans to lay off 26 of its 42 staff in Antwerp amid the ongoing slump in demand.

Laurelton Diamonds, a De Beers sightholder, was established in 2002 to procure rough diamonds, and to cut, polish and supply polished stones to its own jewelry manufacturers. It has operations in Belgium, Vietnam, Canada, Botswana, South Africa and beyond.

The company, wholly owned by Tiffany, blames the possible job losses on weak demand from China and the US, together with competition from lab growns.

“For the workforce the news came as a bolt out of the blue,’ said Yves Toutenel of the Christian ACV union ((Algemeen Christelijk Vakverbond), according to VRT, the Flemish public broadcaster.

“In 2018, the company closed its cutting plant in Antwerp. At that time, 20 staff were laid off. Laurelton now intends to make 18 blue-collar staff and eight white-collar workers redundant by the autumn.”

He said he feared Laurelton was making redundancies too quickly and said there were early signs that the diamond industry could be recovering.

Source: DCLA

Thursday, 6 March 2025

Swallowing Tiffany & Co Diamonds Earrings

Swallowing Tiffany & Co Diamonds Earrings

It’s hard to swallow. In fact most of us would probably choke trying to down over 13 carats of Tiffany’s finest diamonds.

But that, allegedly, is how Jaythan Lawrence Gilder, aged 32, responded when cops in the US finally caught up with him last week.

He swallowed two pairs of earrings that had been stolen a couple of days earlier from the Tiffany & Co store at the Mall of Millenia, in Orlando, Florida, according to an arrest affidavit.

The Orlando Police Department say X-rays taken in custody appear to confirm their suspicions, though at the time of writing they were waiting for nature to take its course.

Gilder allegedly posed as the representative of an Orlando Magic basketball player so that he’d be taken to a private room to view high-value items.

Police said he grabbed a pair of 8.19-carat diamond earrings (valued at $609,500), and a 4.86-carat diamond pair (valued at $160,000) together with a ring valued at $587,000 (no description given).

He then pushed past an employee, according to the arrest affidavit, and escaped in a blue 2024 Mitsubishi Outlander.

Two days later he was apprehended by Florida Highway Patrol troopers who spotted his vehicle. He was arrested on 48 outstanding warrants for other offences, but the officers couldn’t immediately locate the stolen Tiffany jewelry.

While in custody, however, Gilder reportedly asked jail staff whether he was going to be charged with “what’s in my stomach”. A scan revealed “foreign objects” that appeared to be the stolen earrings.

“These foreign objects are suspected to be the Tiffany & Co earrings taken in the robbery but will need to be collected by WCSO (Washington County Sheriff’s Office, Florida) after they are passed through Gilder’s system prior to confirming,” the arrest report states.

It is indeed a bizarre crime, but it is not unique. In fact Joan Hannington, aka The Godmother, perfected the technique of diamond swallowing over a long and notorious criminal career.

It started when she was working in a high-end jewelry store in London in the 1970s. Realizing that the surveillance cameras weren’t working, she took a handful of loose diamonds from the safe on impulse and swallowed them. It later turned out they were worth £800,000.

“Swallowing diamonds was my life, my buzz, my drug,” she later wrote in her memoir I Am What I Am.

For the next 20 years she used the same technique – as described in her second memoir, Joan: The True Story of Britain’s Most Notorious Diamond Thief, and as depicted in the fictionalized 2024 TV series Joan.

She’d visit a jewelry store, posing as a wealthy US tourist, often in a fur coat. She’d flirt outrageously with the salesman, while carefully memorizing her target piece.

She’d later return with a cheap but convincing replica, fake a sneeze as she was viewing the piece for a second time, and swallow the genuine item. She’d then sterilize the stolen gems in a bowl of gin and sell them on to a fence.

Hannington, now aged 68, was sentenced to 30 months for possession of a stolen check book when she was 24,but she says she was never jailed for her diamond swallowing escapades. She does however suffer painful ulcers as a long-term consequence.

Source: DCLA

Sunday, 22 December 2024

Tiffany Buys Back Titanic Watch for Record $1.97m

Tiffany & Co paid a record $1.97m for a gold pocket watch it made in 1912, and which was gifted to the captain of a ship that rescued more than 700 passengers and crew from the Titanic.

Tiffany & Co paid a record $1.97m for a gold pocket watch it made in 1912, and which was gifted to the captain of a ship that rescued more than 700 passengers and crew from the Titanic.

The watch was sold by UK auction house Henry Aldridge & Son Ltd last month, but the buyer’s identity was not revealed at the time.

Tiffany & Co has now announced that it was behind the “record-breaking acquisition” – the highest price ever paid for an item of Titanic memorabilia.

The watch was a gift from three wealthy women who were saved by the passenger ship R.M.S. Carpathia as the Titanic sank on its maiden voyage, with the loss of over 1,500 lives. The recipient was Captain (later Sir) Arthur H. Rostron.

A ledger in The Tiffany Archives records that the watch was purchased by Mrs. G. D. Widener, one of the three women.

It is engraved with the inscription “Presented to Captain Rostron with the heartfelt gratitude and appreciation of three survivors of the Titanic April 15th 1912, Mrs. John B. Thayer, Mrs. John Jacob Astor and Mrs. George D. Widener”.

The previous record for a Titanic-related object sold at auction was also a pocket watch, which sold for $1.485m earlier this year.

“The fact the world record price for Titanic memorabilia has been broken twice this year demonstrates the ever-decreasing supply and an ever-increasing demand for memorabilia related to the ship,” auctioneer Andrew Aldridge.

Source: DCLA

Tuesday, 10 September 2024

Tiffany Vacates Half its Flagship Shanghai Store

Tiffany Co. flagship store at Huaihai Road

Shanghai,China-Oct.7th 2022: large Tiffany Co. flagship store at Huaihai Road with many walking people

Tiffany & Co. is reportedly vacating half of its 12,000 sq ft flagship store in Shanghai as luxury sales plummet in China.

The two-floor store (pictured), at the city’s Hong Kong Plaza, opened in 2019, with a bold design featuring almost 7,000 handcrafted glass diamonds.

But LVMH, the luxury conglomerate that owns Tiffany, has been hit by the economic slowdown globally and by government restrictions in China on ostentatious consumption.

In Q2 of this year LVMH posted a 14 per cent drop in sales for Asia (excluding Japan), which includes China. Profits globally for its watch and jewelry operations fell by 19 per cent during the quarter.

Tiffany will give up half the space at its Shanghai store later this month, according to a Bloomberg news report, and the landlord is in talks with potential new tenants.

It said Tiffany had asked property development and investment Lai Fung to reduce its rent.

Source: DCLA

Tuesday, 30 July 2024

Tiffany "Losing Staff to New Sales Targets"

The Landmark Tiffany & Co. store

Tiffany & Co is reported to be losing staff after setting unachievable sales targets.

Employees at the flagship Fifth Avenue store – newly rebranded as The Landmark – have received lower commissions as a result and many have moved elsewhere, according to sources who spoke anonymously to Fashion Network.

The fashion news website says staff at The Landmark, which generates 10 per cent of all Tiffany revenue, were set a $60m sales target for December 2023, compared to $30m the previous year.

Before the LVMH acquisition of Tiffany, for $16bn in 2021, monthly targets were typically increased by 5 per cent or 10 per cent.

Employees at The Landmark reportedly sold $50m last December. A hefty increase on 2022, but not enough to meet the company’s target.

Tiffany has also been falling short of the $25m monthly targets set for Q1 of 2024, according to the Fashion Network report.

It said some employees claimed they’d been told three quarters of the store’s 350 staff had left in a year.

A Tiffany spokesperson said earning for its top 20 client advisors were up by as much as 75 per cent on the previous year.

Source: DCLA

Sunday, 7 May 2023

Tiffany’s tickled pink to be grabbing the world’s last Argyle diamonds

Tiffany’s

“This is truly once in a lifetime,” says the jeweller’s chief gemologist of the 35 sparklers acquired from the now-closed mine in the Kimberley.

Vicky Reynolds wants to take you on a date with a diamond.

Reynolds, Tiffany & Co’s chief gemologist, has had the enviable task of chaperoning the final 35 Argyle diamonds sold around the world, meeting with potential buyers and discussing exactly how these incredibly rare and exceptional gemstones will be used.

It is, she says, “the stuff my dreams are made of. This is truly once in a lifetime.”

Reynolds has worked with New York-based Tiffany & Co since 1987 – almost as long as the Argyle diamond mine, owned by Rio Tinto, operated in Western Australia’s East Kimberley region (it opened in 1983). When the mine closed in 2020 due to finite resources, the final annual tender – ordinarily a highly anticipated and prestigious event on the gemstone calendar – was considered the hottest ticket going.

The Argyle mine produced 90 per cent of the world’s pink diamonds, and each year, only 50 to 60 were ever offered in an invitation-only tender process. So when Rio Tinto rang Reynolds after the tender, to offer Tiffany and Co a further 35 diamonds noted for their vivid pink and purple colour, she jumped at the chance.

Source: DCLA

Thursday, 29 April 2021

Tiffany Launches Diamond Engagement Rings for Men

 


For the first time in its history, iconic New York jeweler Tiffany & Co. has launched engagement rings for men.

This May, Tiffany unveils the Charles Tiffany Setting, a collection of solitaire men’s rings with sizable round-brilliant and emerald-cut diamonds measuring up to 4.3 carats.

Tiffany, which did more than $4 billion in jewelry sales last year, is on the cusp of a new era. In January, the company was acquired by the luxury-goods behemoth LVMH for $15.8 billion, and now the iconic Blue Box brand belongs to the French. And, after nearly 180 years in business, the jeweler is finally embracing the idea of diamonds for all.

“Why not diamonds for men?” asks Frank Everett, senior vice president, sales director for Sotheby’s luxury division in New York and a man known for his own collection of jeweled and diamond brooches. “Most men love diamonds but haven’t necessarily thought about applying them in their own jewelry.” While there’s always been a segment of men who favored a diamond pinkie ring, Everett says that men’s diamond rings were especially popular in the late ’70s and ’80s, but then they faded out.

He predicts Tiffany’s new engagement rings will help create a greater market for men’s diamond rings. “Once men break the ice and wear a diamond, it becomes comfortable and natural,” explains Everett.

Source: DCLA

Tiffany Launches Diamond Engagement Rings for Men

 


For the first time in its history, iconic New York jeweler Tiffany & Co. has launched engagement rings for men.

This May, Tiffany unveils the Charles Tiffany Setting, a collection of solitaire men’s rings with sizable round-brilliant and emerald-cut diamonds measuring up to 4.3 carats.

Tiffany, which did more than $4 billion in jewelry sales last year, is on the cusp of a new era. In January, the company was acquired by the luxury-goods behemoth LVMH for $15.8 billion, and now the iconic Blue Box brand belongs to the French. And, after nearly 180 years in business, the jeweler is finally embracing the idea of diamonds for all.

“Why not diamonds for men?” asks Frank Everett, senior vice president, sales director for Sotheby’s luxury division in New York and a man known for his own collection of jeweled and diamond brooches. “Most men love diamonds but haven’t necessarily thought about applying them in their own jewelry.” While there’s always been a segment of men who favored a diamond pinkie ring, Everett says that men’s diamond rings were especially popular in the late ’70s and ’80s, but then they faded out.

He predicts Tiffany’s new engagement rings will help create a greater market for men’s diamond rings. “Once men break the ice and wear a diamond, it becomes comfortable and natural,” explains Everett.

Source: DCLA

Sunday, 18 August 2019

Tiffany & Co. launches men’s line, hoping diamonds are a dude’s best friend


Tiffany & Co. hasn’t had any trouble getting men to come shop for the ladies in their lives.
Now the jeweler behind those iconic blue boxes wants them to stay and peruse … for themselves.
Tiffany is rolling out its first comprehensive jewelry line for men, the company announced Thursday, in a bid to attract younger shoppers and reverse declining sales. Come October, the collection will include nearly 100 designs, some of which will fetch prices as high as $15,000. Tiffany also plans to add home furnishings and accessories, such as ice tongs and beer mugs, with male customers in mind.
But retail experts say it could be a tough sell. The glitz and glamour of Tiffany has long been tied to feminine jewelry (along with Audrey Hepburn’s soft smile and bejeweled neck).
Rolling out masculine designs are one thing. But getting male customers in the door and with themselves in mind is quite another.
“[Men] still see Tiffany as a female-based proposition, just because of its heritage and even things like the color of the boxes,” said Neil Saunders, managing director of research firm GlobalData Retail. “It could be quite difficult for them to really persuade male customers that they have something to offer and that is relevant to them.”
Reed Krakoff, Tiffany’s chief artistic director and who developed the collection, told the Associated Press that the new line will get its own floor space in Tiffany’s 300 stores, rather than being sold alongside other merchandise.
“Men all over the world are wearing jewelry and more accessories as part of a wardrobe,” Krakoff told the AP. “You started to see it on the runways, in social media.”
Krakoff said that men’s merchandise hasn’t historically been a large focus for Tiffany. But the company saw an opening given that half of the company’s global customers are men, most of whom come into Tiffany to buy women’s jewelry.
“We have a captive audience,” Krakoff said.
Mark Cohen, director of retail studies at Columbia Business School, gave credit to Tiffany for trying to become “more relevant” and less reliant on its aging “legacy customer.” That is key when younger shoppers “aren’t responding the way their parents did in terms of their affection for fine jewelry.”
But Cohen was skeptical that there was much Tiffany could mine in the men’s jewelry business. Gem stones and diamonds may glisten on the runway. But they do not carry the same currency for the average Joe.
“I just don’t see it as a meaningful business,” Cohen said. “To think this is going to be some sort of windfall — it’s just not going to happen.”
It is not just a lack of male foot traffic that has unsettled Tiffany. In November, company shares plummeted after Tiffany reported weaker-than-expected sales. Chief executive Alessandro Bogliolo said at the time that tourists, and specifically Chinese tourists, were traveling less, dampening sales in places like New York and Hong Kong. (Bogliolo said business in China was still strong, reaching double-digit sales growth throughout 2018.)
Though the fine jewelry market for men climbed to $5.8 billion worldwide in 2018, according to the market research firm Euromonitor International, it still lags far behind the $33.2 billion women’s market.
Saunders pointed to the athleisure brand Lululemon as a company that successfully pivoted from a mainly female audience and got more men in to shop. But Lululemon’s challenge was, in some ways, simpler to overcome, Saunders said. Lululemon does not carry the same “heritage” as Tiffany and could more easily persuade men to buy comfortable, practically gender-neutral workout clothes — not expensive bling.
Still, Tiffany has at least one major advantage: Even if men are not shopping for themselves right now, they are already inside and at the counter. Alexis DeSalva, a senior analyst of retail and e-commerce at Mintel, said Tiffany does not have to go after an entire new bucket of customers and woo them inside.
Rather, Tiffany can focus its pitch on existing male customers. Better yet, it can spread the word to its female fans who will then talk up the new line to male friends and family.
“Part of [Tiffany’s] legacy is on the service they offer,” DeSalva said. “They need to hone in on that and make sure they’re communicating [to men], ‘Hey, we have something for you too.’”
Source: DCLA

Tiffany & Co. launches men’s line, hoping diamonds are a dude’s best friend


Tiffany & Co. hasn’t had any trouble getting men to come shop for the ladies in their lives.
Now the jeweler behind those iconic blue boxes wants them to stay and peruse … for themselves.
Tiffany is rolling out its first comprehensive jewelry line for men, the company announced Thursday, in a bid to attract younger shoppers and reverse declining sales. Come October, the collection will include nearly 100 designs, some of which will fetch prices as high as $15,000. Tiffany also plans to add home furnishings and accessories, such as ice tongs and beer mugs, with male customers in mind.
But retail experts say it could be a tough sell. The glitz and glamour of Tiffany has long been tied to feminine jewelry (along with Audrey Hepburn’s soft smile and bejeweled neck).
Rolling out masculine designs are one thing. But getting male customers in the door and with themselves in mind is quite another.
“[Men] still see Tiffany as a female-based proposition, just because of its heritage and even things like the color of the boxes,” said Neil Saunders, managing director of research firm GlobalData Retail. “It could be quite difficult for them to really persuade male customers that they have something to offer and that is relevant to them.”
Reed Krakoff, Tiffany’s chief artistic director and who developed the collection, told the Associated Press that the new line will get its own floor space in Tiffany’s 300 stores, rather than being sold alongside other merchandise.
“Men all over the world are wearing jewelry and more accessories as part of a wardrobe,” Krakoff told the AP. “You started to see it on the runways, in social media.”
Krakoff said that men’s merchandise hasn’t historically been a large focus for Tiffany. But the company saw an opening given that half of the company’s global customers are men, most of whom come into Tiffany to buy women’s jewelry.
“We have a captive audience,” Krakoff said.
Mark Cohen, director of retail studies at Columbia Business School, gave credit to Tiffany for trying to become “more relevant” and less reliant on its aging “legacy customer.” That is key when younger shoppers “aren’t responding the way their parents did in terms of their affection for fine jewelry.”
But Cohen was skeptical that there was much Tiffany could mine in the men’s jewelry business. Gem stones and diamonds may glisten on the runway. But they do not carry the same currency for the average Joe.
“I just don’t see it as a meaningful business,” Cohen said. “To think this is going to be some sort of windfall — it’s just not going to happen.”
It is not just a lack of male foot traffic that has unsettled Tiffany. In November, company shares plummeted after Tiffany reported weaker-than-expected sales. Chief executive Alessandro Bogliolo said at the time that tourists, and specifically Chinese tourists, were traveling less, dampening sales in places like New York and Hong Kong. (Bogliolo said business in China was still strong, reaching double-digit sales growth throughout 2018.)
Though the fine jewelry market for men climbed to $5.8 billion worldwide in 2018, according to the market research firm Euromonitor International, it still lags far behind the $33.2 billion women’s market.
Saunders pointed to the athleisure brand Lululemon as a company that successfully pivoted from a mainly female audience and got more men in to shop. But Lululemon’s challenge was, in some ways, simpler to overcome, Saunders said. Lululemon does not carry the same “heritage” as Tiffany and could more easily persuade men to buy comfortable, practically gender-neutral workout clothes — not expensive bling.
Still, Tiffany has at least one major advantage: Even if men are not shopping for themselves right now, they are already inside and at the counter. Alexis DeSalva, a senior analyst of retail and e-commerce at Mintel, said Tiffany does not have to go after an entire new bucket of customers and woo them inside.
Rather, Tiffany can focus its pitch on existing male customers. Better yet, it can spread the word to its female fans who will then talk up the new line to male friends and family.
“Part of [Tiffany’s] legacy is on the service they offer,” DeSalva said. “They need to hone in on that and make sure they’re communicating [to men], ‘Hey, we have something for you too.’”
Source: DCLA

How Efforts to Control the Diamond Trade Are Hurting the Very Communities They Were Supposed to Protect

For more than two decades, global policies aimed at restricting the flow of diamonds from conflict zones most notably through the “blood dia...