Tiffany & Co. Brings Diamonds to Centre Court at the U.S. Open

The U.S. Open may be best known for its high-intensity rallies and dramatic tiebreaks, but this year, Tiffany & Co. has ensured the spotlight also falls on sparkle. At the 2025 tournament, the jeweller unveiled an exclusive pop-up installation at the USTA Billie Jean King National Tennis Center, highlighted by a diamond-encrusted tennis racket.

Positioned at Fountain Plaza, the immersive Tiffany space is unmistakable, marked by a striking oversized Tiffany Blue tennis ball. Inside, visitors are met with the U.S. Open Championship Trophies—the Men’s and Women’s Singles Cups—each meticulously handcrafted in Tiffany’s Rhode Island workshop. These sterling silver pieces, produced by master silversmiths since 1987, require approximately six months of labour, with more than 60 hours dedicated to precision engraving and finishing.

The Diamond Showpiece

The centrepiece of this year’s display is the Tiffany HardWear tennis racket, adorned with nearly five carats of diamonds across its face. It is accompanied by a 24-karat gold vermeil tennis ball, embellished with a further seven carats of diamonds. While hardly designed for a match on Arthur Ashe Stadium, the pairing reflects Tiffany’s blend of craftsmanship, innovation, and luxury—an exercise in artistry rather than athletics.

Heritage Meets Modern Spectacle

Tiffany & Co.’s long-standing association with sporting excellence is well established. Beyond its near four-decade legacy of producing the U.S. Open trophies, the house also crafts other icons of American sport, including the NFL’s Vince Lombardi Trophy and the NBA Finals’ Larry O’Brien Championship Trophy.

Yet this year’s U.S. Open activation goes beyond tradition. In collaboration with Meta, Tiffany has introduced an AI-powered digital experience, allowing fans to virtually place themselves at centre court, holding a championship trophy for a keepsake “trophy selfie.”

Diamonds in the Spotlight

The Tiffany pop-up runs throughout the tournament until 7 September, giving both tennis enthusiasts and jewellery aficionados an opportunity to step into Tiffany’s world of diamonds and silverware. The installation serves as a reminder that while the U.S. Open celebrates grit and athletic achievement, glamour and craftsmanship continue to share the stage.

Source: DCLA

Diana’s Twin Nieces Stun in Over 150 Carats of Diamonds at Tiffany & Co. London Gala

Twin models and aristocrats Lady Amelia and Lady Eliza Spencer, nieces of the late Princess Diana, brought dazzling sophistication to Tiffany & Co.’s exclusive Blue Book High Jewellery Collection showcase, held atop The Harrods Helideck. The glamorous event marked one of London’s most prestigious evenings on the fine jewellery calendar, attended by fashion royalty and social elites alike.

The Spencer sisters, daughters of Earl Spencer, embodied modern British elegance as they arrived in bespoke Jenny Packham gowns paired with more than 150 carats of Tiffany & Co.’s finest high jewellery pieces—masterworks of exceptional diamond craftsmanship.

High Jewellery Spotlight:
Eliza Spencer captivated in a silver mirror-embellished gown, perfectly complemented by the Ocean Flora necklace—an intricate platinum masterpiece featuring five unenhanced emeralds totalling over 10 carats, and a staggering 1,351 round brilliant diamonds totalling more than 44 carats. According to Tiffany & Co., this single piece took over 1,500 hours of artisan craftsmanship to complete, a testament to the meticulous design and precision that defines high jewellery.

Amelia Spencer wore a striking strapless black and gold sequinned gown and adorned herself with the same Tiffany necklace that supermodel Miranda Kerr wore to the 2025 Met Gala. The piece—a platinum and 18k gold choker set with Akoya pearls and diamonds—features more than 50 carats of gemstones, reflecting Tiffany’s modern reinterpretation of timeless elegance. Her ensemble was completed with diamond cluster earrings and a compact Aspinal of London Micro Hat Box bag.

Red Carpet Elegance Continues:
Just one day earlier, the Spencer twins turned heads at the Serpentine Gallery Summer Party, wearing custom crimson gowns by Anamika Khanna Couture and showcasing statement diamond pieces by legendary Swiss house, Chatila. The event came just days ahead of the 31st anniversary of Princess Diana’s iconic appearance at the same venue—an enduring moment in royal fashion history.

A Legacy of Diamonds and Royal Style:
The Spencer twins continue to honour their family’s legacy with graceful nods to their late aunt’s legendary style, but they are carving their own path in the fashion and jewellery world. Their presence at Tiffany’s high jewellery presentation not only highlighted the next generation of aristocratic style icons, but also reaffirmed the role of exceptional diamonds in telling modern luxury stories.

—
At DCLA, we celebrate the enduring art of fine diamond craftsmanship. For more on gemological excellence and rare diamond showcases, stay connected to DCLA News.

Source: DCLA

Job Losses at Tiffany Subsidiary in Antwerp

A subsidiary of Tiffany & Co plans to lay off 26 of its 42 staff in Antwerp amid the ongoing slump in demand.

Laurelton Diamonds, a De Beers sightholder, was established in 2002 to procure rough diamonds, and to cut, polish and supply polished stones to its own jewelry manufacturers. It has operations in Belgium, Vietnam, Canada, Botswana, South Africa and beyond.

The company, wholly owned by Tiffany, blames the possible job losses on weak demand from China and the US, together with competition from lab growns.

“For the workforce the news came as a bolt out of the blue,’ said Yves Toutenel of the Christian ACV union ((Algemeen Christelijk Vakverbond), according to VRT, the Flemish public broadcaster.

“In 2018, the company closed its cutting plant in Antwerp. At that time, 20 staff were laid off. Laurelton now intends to make 18 blue-collar staff and eight white-collar workers redundant by the autumn.”

He said he feared Laurelton was making redundancies too quickly and said there were early signs that the diamond industry could be recovering.

Source: DCLA

Tiffany Buys Back Titanic Watch for Record $1.97m

Tiffany & Co paid a record $1.97m for a gold pocket watch it made in 1912, and which was gifted to the captain of a ship that rescued more than 700 passengers and crew from the Titanic.

The watch was sold by UK auction house Henry Aldridge & Son Ltd last month, but the buyer’s identity was not revealed at the time.

Tiffany & Co has now announced that it was behind the “record-breaking acquisition” – the highest price ever paid for an item of Titanic memorabilia.

The watch was a gift from three wealthy women who were saved by the passenger ship R.M.S. Carpathia as the Titanic sank on its maiden voyage, with the loss of over 1,500 lives. The recipient was Captain (later Sir) Arthur H. Rostron.

A ledger in The Tiffany Archives records that the watch was purchased by Mrs. G. D. Widener, one of the three women.

It is engraved with the inscription “Presented to Captain Rostron with the heartfelt gratitude and appreciation of three survivors of the Titanic April 15th 1912, Mrs. John B. Thayer, Mrs. John Jacob Astor and Mrs. George D. Widener”.

The previous record for a Titanic-related object sold at auction was also a pocket watch, which sold for $1.485m earlier this year.

“The fact the world record price for Titanic memorabilia has been broken twice this year demonstrates the ever-decreasing supply and an ever-increasing demand for memorabilia related to the ship,” auctioneer Andrew Aldridge.

Source: DCLA

Tiffany Vacates Half its Flagship Shanghai Store

Shanghai,China-Oct.7th 2022: large Tiffany Co. flagship store at Huaihai Road with many walking people

Tiffany & Co. is reportedly vacating half of its 12,000 sq ft flagship store in Shanghai as luxury sales plummet in China.

The two-floor store (pictured), at the city’s Hong Kong Plaza, opened in 2019, with a bold design featuring almost 7,000 handcrafted glass diamonds.

But LVMH, the luxury conglomerate that owns Tiffany, has been hit by the economic slowdown globally and by government restrictions in China on ostentatious consumption.

In Q2 of this year LVMH posted a 14 per cent drop in sales for Asia (excluding Japan), which includes China. Profits globally for its watch and jewelry operations fell by 19 per cent during the quarter.

Tiffany will give up half the space at its Shanghai store later this month, according to a Bloomberg news report, and the landlord is in talks with potential new tenants.

It said Tiffany had asked property development and investment Lai Fung to reduce its rent.

Source: DCLA

Tiffany "Losing Staff to New Sales Targets"

Tiffany & Co is reported to be losing staff after setting unachievable sales targets.

Employees at the flagship Fifth Avenue store – newly rebranded as The Landmark – have received lower commissions as a result and many have moved elsewhere, according to sources who spoke anonymously to Fashion Network.

The fashion news website says staff at The Landmark, which generates 10 per cent of all Tiffany revenue, were set a $60m sales target for December 2023, compared to $30m the previous year.

Before the LVMH acquisition of Tiffany, for $16bn in 2021, monthly targets were typically increased by 5 per cent or 10 per cent.

Employees at The Landmark reportedly sold $50m last December. A hefty increase on 2022, but not enough to meet the company’s target.

Tiffany has also been falling short of the $25m monthly targets set for Q1 of 2024, according to the Fashion Network report.

It said some employees claimed they’d been told three quarters of the store’s 350 staff had left in a year.

A Tiffany spokesperson said earning for its top 20 client advisors were up by as much as 75 per cent on the previous year.

Source: DCLA

Tiffany Buys Some of a Legendary Diamond Mine’s Last Finds

 

               Argyle Diamond Mine in Australia.

The new Tiffany Collection comprises 35 gems, including an unusual red stone, from the Argyle Diamond Mine in Australia.

About a year ago, a representative of the Argyle Diamond Mine — a site in Western Australia that was the pre-eminent source of pink diamonds until it closed in 2020 — approached Tiffany & Company’s chief gemologist with an unusual offer: the chance to purchase a collection of diamonds that were among the last stones taken from the mine.

The decision, Tiffany executives said, didn’t require much consideration.

“We had to do it,” Anthony Ledru, the brand’s president and chief executive, said in his bright office in New York’s Flatiron district. “It’s perfect with what we stand for.”

The purchase, which was finalized several months ago, involved 35 diamonds of various shades: pink, almost purple and even one red gem, an especially unusual color for a diamond. The gems, which had already been cut in various styles, “checked off all of those boxes: rarity, scarcity and beauty,” said Victoria Reynolds, Tiffany’s chief gemologist.

But the stones are small, ranging from 0.35 carats to 1.52 carats, considerably more petite than the statement-size gemstones frequently used in engagement rings and solitaire necklaces.

“These are small, there’s no doubt,” Ms. Reynolds said, “but for connoisseurs, collectors who understand how rare these are, it’s incredibly appealing.”

How much did the jeweler pay for what it now calls the Tiffany Collection? Mr. Ledru wouldn’t disclose the sum, but said it was “probably not enough compared to what it’s going to become in the next five, 10 years.” (He did note that it was Tiffany’s largest single purchase of 2022.)

Exactly how the diamonds will be used in jewelry hasn’t been decided, although Mr. Ledru said it was likely that they all would be used in one-of-a-kind designs. In the meantime, the diamonds are being shown to select clients in New York City and, next month, in Doha, the capital of Qatar.

The eventual prices are sure to be high. “You pay a premium for anything that says ‘Argyle pink diamond,’” said Renée Newman, an independent gemologist and author based in Los Angeles.

Source: DCLA

Tiffany Launches Diamond Engagement Rings for Men

 

For the first time in its history, iconic New York jeweler Tiffany & Co. has launched engagement rings for men.

This May, Tiffany unveils the Charles Tiffany Setting, a collection of solitaire men’s rings with sizable round-brilliant and emerald-cut diamonds measuring up to 4.3 carats.

Tiffany, which did more than $4 billion in jewelry sales last year, is on the cusp of a new era. In January, the company was acquired by the luxury-goods behemoth LVMH for $15.8 billion, and now the iconic Blue Box brand belongs to the French. And, after nearly 180 years in business, the jeweler is finally embracing the idea of diamonds for all.

“Why not diamonds for men?” asks Frank Everett, senior vice president, sales director for Sotheby’s luxury division in New York and a man known for his own collection of jeweled and diamond brooches. “Most men love diamonds but haven’t necessarily thought about applying them in their own jewelry.” While there’s always been a segment of men who favored a diamond pinkie ring, Everett says that men’s diamond rings were especially popular in the late ’70s and ’80s, but then they faded out.

He predicts Tiffany’s new engagement rings will help create a greater market for men’s diamond rings. “Once men break the ice and wear a diamond, it becomes comfortable and natural,” explains Everett.

Source: DCLA

Tiffany Launches Diamond Engagement Rings for Men

 

For the first time in its history, iconic New York jeweler Tiffany & Co. has launched engagement rings for men.

This May, Tiffany unveils the Charles Tiffany Setting, a collection of solitaire men’s rings with sizable round-brilliant and emerald-cut diamonds measuring up to 4.3 carats.

Tiffany, which did more than $4 billion in jewelry sales last year, is on the cusp of a new era. In January, the company was acquired by the luxury-goods behemoth LVMH for $15.8 billion, and now the iconic Blue Box brand belongs to the French. And, after nearly 180 years in business, the jeweler is finally embracing the idea of diamonds for all.

“Why not diamonds for men?” asks Frank Everett, senior vice president, sales director for Sotheby’s luxury division in New York and a man known for his own collection of jeweled and diamond brooches. “Most men love diamonds but haven’t necessarily thought about applying them in their own jewelry.” While there’s always been a segment of men who favored a diamond pinkie ring, Everett says that men’s diamond rings were especially popular in the late ’70s and ’80s, but then they faded out.

He predicts Tiffany’s new engagement rings will help create a greater market for men’s diamond rings. “Once men break the ice and wear a diamond, it becomes comfortable and natural,” explains Everett.

Source: DCLA