Swiss watchmaker Bell & Ross has launched the striking new BR-05 36mm Blue Diamond Eagle, combining aviation inspired design with a fresh and imaginative approach to diamond set watches.
Rather than following the traditional formula of simply adding diamonds to a smaller ladies’ watch, Bell & Ross has created something far more distinctive. The BR-05 36mm Blue Diamond Eagle features a deep blue aventurine glass dial designed to resemble the night sky. Across the dial, 18 diamonds are arranged to recreate the Eagle constellation, with larger stones representing the brighter stars.
According to Bell & Ross Managing Director Fabien de Nonancourt, the eagle theme ties directly into the brand’s aviation heritage.
“One of the things Bell & Ross is about is aviation. So it’s about being in the sky, and the king of the sky is the eagle,” he explained.
The result is a creative and elegant interpretation of the classic diamond watch, while remaining relatively accessible with a retail price of approximately AUD $6,800.
Founded in 1992 by childhood friends Bruno Belamich and Carlos Rosillo, Bell & Ross built its reputation on professional instrument watches inspired by military aviation and extreme environments. The brand became instantly recognisable with its signature “circle within a square” case design first introduced with the BR-01 in 2005.
Over the years, Bell & Ross has balanced functionality with bold creativity. Collections such as the BR-03 Flight Instruments series have showcased colourful aviation inspired displays while maintaining accessible pricing and strong everyday wearability.
At the higher end of the market, the brand has also expanded into more technical haute horlogerie creations. One recent example is the BR-X3 Tourbillon Micro-Rotor, a limited edition skeletonised model featuring a manufacture movement developed with Swiss specialist Concepto.
Building on that success, Bell & Ross has now introduced the more accessible BR-X3 Micro-Rotor. While it omits the tourbillon complication, the watch retains the same architectural aesthetic, inspired by the geometric works of Dutch artist Piet Mondrian and designer Charlotte Perriand.
The 40mm steel watch features a semi skeletonised dial with a striking grid pattern, while maintaining a slim 9mm profile thanks to its integrated micro rotor movement and minimalist case construction.
De Nonancourt believes collectors are increasingly seeking originality and individuality in modern watchmaking.
“What we are seeing now is that people are looking for creative products, and something different that nobody else has. That’s the strength of Bell & Ross,” he said.
Despite ongoing geopolitical uncertainty affecting luxury markets globally, the brand says its performance in 2025 has remained stable as it continues focusing on innovation and distinctive design.
Source: DCLA
