Jewelry sales in the US grew by 1.6 per cent during the 2025 holiday period, outpacing last year’s 0.8 per cent rise as consumers showed renewed confidence.
Stable inflation also boosted discretionary spending, as shoppers gravitated toward meaningful gifts over short-lived trends.
But the modest uptick in jewelry sales was still well below the 3.9 per cent recorded by Mastercard SpendingPulse across all retail sectors (except automotive) from November 1 through December 21. The figure for 2024 was 3.1 per cent.
“Consumers demonstrated flexibility and confidence this season, shopping early, leveraging promotions, and investing in meaningful experiences and wish-list items,” said Michelle Meyer, chief economist, Mastercard Economics Institute.
“They also blended online and in-store shopping to find the best deals and maximize convenience.”
Mastercard SpendingPulse measures in-store and online retail sales across all forms of payment, including cash, checks, and credit cards.
Source: DCLA
