The House of Gübelin has introduced a digital exchange that enables buyers and sellers to connect directly to trade responsibly sourced gemstones.
The project, Provenance Proof Marketplace, is an extension of the blockchain digital ledger for colored gemstones the Swiss-based company launched in 2018 in partnership with Everledger. It is the first platform in the industry for transparently traded gems, Gübelin claimed Monday.
Consumers are increasingly demanding sustainability and transparency in the jewelry they purchase, Gübelin explained. However, it has become challenging for designers to find responsibly sourced gems, it added.
“The Provenance Proof Marketplace is a further milestone, allowing more transparency in the jewelry and gemstone industry,” said Raphael Gübelin, president of the House of Gübelin. “The online marketplace simplifies both access as well as sales of transparently traded gemstones.”
Source: DCLA
