De Beers Raises Marketing Budget to USD $140M

De Beers marketing spend this years is more than $140 million, This is the biggest De Beers push in a decade.

The marketing will focus on increasing consumer demand for diamond jewellery in US, China and Indian markets.

The De Beers brands, Forevermark and De Beers Diamond Jewellers. Will receive the most funding, But Debeers will also increase its contributions to the Diamond Producers Association and India’s Gem & Jewellery Export Promotion Council.

Stephen Lussier, De Beers’ executive vice president of marketing and CEO of Forevermark. Said the consumer expenditure for diamond jewellery over the past five years collectively has been the highest on record. and this made the outlook positive.

Source: DCLA

Taylor Swift’s diamond filled bathtub

Taylor Swift Diamond Bath

In Taylor Swift’s new music video for “Look What You Made Me Do.” The pop star is seen sitting in a bathtub full of diamonds.

Well surprise they used real diamonds, no fakes. The Jewellery pieces were on loan from celebrity jeweller Neil Lane. And have a value of well over $10 million USD.

Source: DCLA

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Diamond and Jewellery Valuations

DCLA Diamond and Jewellery Valuations

DCLA Australia’s leading diamond certification laboratory valuation service.

Due to the rates of exchange and the price changes in Diamonds and Gold,  Your Diamond or Jewellery valuations should be updated annually.

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Lucara Mulls Lesedi La Rona Partnership

 

Lucara Diamond Corp. could enter into a partnership to sell the Lesedi La Rona diamond having failed to secure a buyer in the time frame the company had planned.

If no one purchases the stone in the next six to eight weeks, the Canada-based miner will consider a revenue-sharing deal to sell the 1,109-carat rough diamond, Lucara CEO William Lamb said in an earnings call last week.

Read more: DCLA