Graff has unveiled a high jewelry suite – a necklace, bracelet, and earrings – crafted from 7,790 diamonds, with a total weight of 129 carats.
It is called 1963 and went on display last week at Paris Haute Couture Week.
It is described as a “bold tribute to the decade in which the House of Graff was founded” (although Graff’s own website says it was actually founded in 1960).
The pieces showcase concentric oval patterns of oval, baguette, and round stones, recalling the psychedelic art and fashion of the decade.
“This is one of the most intricate and technically challenging high jewellery suites we have ever created, embodying our pursuit of absolute beauty and perfection,” said Francois Graff, CEO of Graff Diamonds and son of Laurence (now retired, aged 87).
Graff has opened its biggest store in North America, at the Fontainebleau Las Vegas luxury resort and casino.
The 3,300sq ft showroom is second only to the flagship Graff in Paris, at 3,700sq ft.
Graff, founded in 1960 by British jeweler Laurence Graff, is recognized as one of the world’s most prestigious luxury jewelers.
CEO Francois Graff (Laurence’s son) said: “The opening of our new salon at Fontainebleau Las Vegas represents a pivotal moment for Graff in North America, a testament to our continued success and commitment to expansion across the region.”
The Las Vegas store is the brand’s 10th location in North America. It has more than 50 worldwide.
The new showroom features a serpentine counter with angular displays inspired by diamond facets, a bespoke bridal area with engagement rings, wedding bands, and bridal jewelry crafted from celadon wood and chiseled glass.
To celebrate the opening, Graff has curated a special selection of high jewelry featuring rare diamonds, emeralds, rubies, and sapphires.
Laurence Graff and his son Francois are ranked 44th in the newly-published Sunday Times Rich List 2025 of Britain’s 350 wealthiest individuals.
Their worth is estimated at £3.65bn ($4.85bn), up £50m ($66m) on last year’s figure.
Laurence Graff founded the iconic Graff Diamonds in 1960 and remains chairman, aged 86. Francois, who has been involved in the family business for over 35 years, now serves as CEO.
Also in the Rich List, at number 342, is Alisa Moussaieff and family, with an estimated £342m ($454m) worth.
She is the CEO and creative director of the exclusive Moussaieff Jewellers, founded by her late husband Shlomo in 1963.
Top of the list is Gopi Hinduja and family. He chairs the Hinduja Group, a multinational conglomerate spanning automotive, oil and speciality chemicals, banking and finance, IT, cybersecurity, healthcare, trading, infrastructure project development, media and entertainment, power, and real estate, valued at £35.3bn ($46.9bn).
Graff Unveils 50-Carat D Flawless Diamond At Palm Beach Boutique
Graffs 50 Carat D Flawless Oval Cut Diamond
A 50.08 carat D Flawless oval diamond is the centerpiece of an exhibition of gems and high jewelry by Graff, which opens today at Graff’s Palm Beach boutique.
Graff, in a statement, says it is the largest D Flawless diamond in 20 years to be unveiled by the high jewelry brand. It is available for view by appointment. It serves as the major attraction of a high jewelry exhibition titled, “Graffabulous,” that includes a number of high jewelry creations by Graff showcasing high quality diamonds, emeralds, rubies and sapphires.
The unnamed 50.08 carat D Flawless diamond hails from a mine in Lesotho, a landlocked kingdom encircled by South Africa. The gem measures more than 30 x 20mm with exceptional brilliance and fire, according to Graff. Graded by the GIA as having excellent polish and symmetry, its remarkable size, combined with perfect color and clarity, it is among the line of important diamonds that Graff has acquired over the decades.
Elevating the occasion even further, the new owner of this historic diamond will be given the opportunity to name it before the stone is added to Graff’s timeline of famous gems.
The oval cut is an exquisite shape that combines the renowned radiance of a round brilliant cut diamond with a curved, elongated silhouette. The proportions of an oval cut are key to its beauty, with the 50.08 carat D Flawless oval diamond displaying the most sought after combination of an excellent cut, with a perfectly symmetrical silhouette and a length-to-width balance, the company says.
The Graffabulous exhibition consists of pieces from Graff’s 2022 high jewelry collection and advertising campaign of the same name. It comprises 80 pieces of one of a kind high jewelry with more than 3,600 carats of diamonds, emeralds, rubies and sapphires. Necklaces and rings feature prominently in the collection.
Graff is known for its exquisite diamonds. The London-based jewelry house has acquired many notable diamond acquisitions, some that set world records. As a vertically integrated jeweler, the house cuts, polishes, and sets these incredible diamonds in-house, allowing it to control every facet of these stunning diamonds.
Graff is known for its incredible diamonds GRAFF
To coincide with the spring equinox, Graff unveiled Tribal, its newest high-jewelry collection. The collection focuses on white and yellow diamonds, with one exceptional emerald suite, in three sculptural motifs. The collection is inspired by the stories that our ancestors would tell themselves to explain the world around them and the heavens above, so these motifs focus on the sky, sun, and stars — a language understood around the world.
Francois Graff, CEO of Graff, tells Forbes, “Tribal is a fabulous collection, inspired by the magical folktale of the girl who created the stars. For me, the iconic, timeless symbols that unite the collection evoke a deep feeling of being connected to the world around us on a universal level. Tribal raises the bar in high jewelry and pushes the boundaries of creativity, craftsmanship, and exceptional stones for which we are known.”
The Graff Gateway pieces feature abstract ovals GRAFF
Graff Graff Gateway features striking, architectural designs. These pieces feature abstract ovals with pear-cut or round diamonds within. They evoke swirling galaxies with a brilliant diamond star at the heart. For a more delicate, almost lace-inspired look, the Graff Gateway choker and cuff bracelets alternate rows of round diamonds and diamonds with a more subtle oval motif.
The Sun Worship necklace features 374 white and yellow diamonds with a 10.56-carat pear-shaped Fancy … [+] GRAFF
The powerful New Dawn collection is inspired by the sun’s rays as it rises above the horizon. These pieces feature sunburst motifs set in white or yellow diamonds. Some diamond rays spiral from a significant central stone, while other pieces focus on geometric compositions. The Sun Worship necklace features 374 white and yellow diamonds with a 10.56-carat pear-shaped Fancy Vivid Yellow diamond in the center.
Sara Sampaio wears the Night Moon pieces MIKAEL JANSSON FOR GRAFF
Finally, the Night Moon collection features glittering diamonds reminiscent of starry night skies. These pieces feature pavé diamond half-moons in striking geometric motifs inspired by elemental shapes found in nature.
The collection launched with a gorgeous campaign shot on location in the Atlantis Dune in South Africa. Mikael Jansson shot Portuguese supermodel Sara Sampaio in these remote dunes alongside custom-made blacked steel sculptures inspired by the motifs in the Tribal jewelry collection.
Graff is known for its exquisite diamonds. The London-based jewelry house has acquired many notable diamond acquisitions, some that set world records. As a vertically integrated jeweler, the house cuts, polishes, and sets these incredible diamonds in-house, allowing it to control every facet of these stunning diamonds.
Graff is known for its incredible diamonds GRAFF
To coincide with the spring equinox, Graff unveiled Tribal, its newest high-jewelry collection. The collection focuses on white and yellow diamonds, with one exceptional emerald suite, in three sculptural motifs. The collection is inspired by the stories that our ancestors would tell themselves to explain the world around them and the heavens above, so these motifs focus on the sky, sun, and stars — a language understood around the world.
Francois Graff, CEO of Graff, tells Forbes, “Tribal is a fabulous collection, inspired by the magical folktale of the girl who created the stars. For me, the iconic, timeless symbols that unite the collection evoke a deep feeling of being connected to the world around us on a universal level. Tribal raises the bar in high jewelry and pushes the boundaries of creativity, craftsmanship, and exceptional stones for which we are known.”
The Graff Gateway pieces feature abstract ovals GRAFF
Graff Graff Gateway features striking, architectural designs. These pieces feature abstract ovals with pear-cut or round diamonds within. They evoke swirling galaxies with a brilliant diamond star at the heart. For a more delicate, almost lace-inspired look, the Graff Gateway choker and cuff bracelets alternate rows of round diamonds and diamonds with a more subtle oval motif.
The Sun Worship necklace features 374 white and yellow diamonds with a 10.56-carat pear-shaped Fancy … [+] GRAFF
The powerful New Dawn collection is inspired by the sun’s rays as it rises above the horizon. These pieces feature sunburst motifs set in white or yellow diamonds. Some diamond rays spiral from a significant central stone, while other pieces focus on geometric compositions. The Sun Worship necklace features 374 white and yellow diamonds with a 10.56-carat pear-shaped Fancy Vivid Yellow diamond in the center.
Sara Sampaio wears the Night Moon pieces MIKAEL JANSSON FOR GRAFF
Finally, the Night Moon collection features glittering diamonds reminiscent of starry night skies. These pieces feature pavé diamond half-moons in striking geometric motifs inspired by elemental shapes found in nature.
The collection launched with a gorgeous campaign shot on location in the Atlantis Dune in South Africa. Mikael Jansson shot Portuguese supermodel Sara Sampaio in these remote dunes alongside custom-made blacked steel sculptures inspired by the motifs in the Tribal jewelry collection.
Graff-owned diamond manufacturer Safdico will cut and polish a portion of rough from the Lulo mine through a partnership with Lucapa Diamond Company.
Safdico will have the rights to buy up to 60% of Lulo’s annual rough production under the terms of Angola’s new reform program, which went into effect last year. The new guidelines open sales to a wider range of buyers of the miner’s choosing, rather than forcing producers to sell to a list of clients approved by state-owned diamond company Sodiam.
All diamonds Safdico purchases from Lucapa will be placed into the joint partnership, the miner said Wednesday. Once polished, procurement and manufacturing costs will be deducted, with any profit from the sale of the polished diamond to be split equally between Lucapa and Safdico.
Safdico has already purchased 4,900 carats of rough from Lucapa through the partnership. Profits from the sale of the first batch of polished will be realized in the first quarter, Lucapa noted.
Lucapa, which operates the mine in Angola, first announced its intention to polish its own diamonds in February 2019 in an effort to maximize shareholder value by cutting out third-party manufacturers. Earlier this month, the company also debuted its first polished stones from the Mothae mine in Lesotho. Those included six D-color diamonds from a 36-carat rough, the largest of which was a pear-shaped, 8.88-carat, flawless stone.
Lucapa also plans to expand its total group production to more than 60,000 carats in 2020, it said.
“This production increase, coupled with the new revenue streams generated from the cutting and polishing agreement with Safdico, will enable [the company] to generate higher returns for its partners,” Lucapa explained.
Graff-owned diamond manufacturer Safdico will cut and polish a portion of rough from the Lulo mine through a partnership with Lucapa Diamond Company.
Safdico will have the rights to buy up to 60% of Lulo’s annual rough production under the terms of Angola’s new reform program, which went into effect last year. The new guidelines open sales to a wider range of buyers of the miner’s choosing, rather than forcing producers to sell to a list of clients approved by state-owned diamond company Sodiam.
All diamonds Safdico purchases from Lucapa will be placed into the joint partnership, the miner said Wednesday. Once polished, procurement and manufacturing costs will be deducted, with any profit from the sale of the polished diamond to be split equally between Lucapa and Safdico.
Safdico has already purchased 4,900 carats of rough from Lucapa through the partnership. Profits from the sale of the first batch of polished will be realized in the first quarter, Lucapa noted.
Lucapa, which operates the mine in Angola, first announced its intention to polish its own diamonds in February 2019 in an effort to maximize shareholder value by cutting out third-party manufacturers. Earlier this month, the company also debuted its first polished stones from the Mothae mine in Lesotho. Those included six D-color diamonds from a 36-carat rough, the largest of which was a pear-shaped, 8.88-carat, flawless stone.
Lucapa also plans to expand its total group production to more than 60,000 carats in 2020, it said.
“This production increase, coupled with the new revenue streams generated from the cutting and polishing agreement with Safdico, will enable [the company] to generate higher returns for its partners,” Lucapa explained.
