Brilliant Earth, the US-based “ethical jeweler”, reported a $3.3m net loss for the first quarter of 2025, as customers opted for less pricey goods.
The total number of orders rose by over 12 per cent (40,525 to 45,535) but the average value fell by more than 14 per cent ($2,402 to $2,062).
Brilliant Earth, which sells both natural and lab grown diamonds, said net sales were down 3.5 per cent to $93.9m.
“We’re pleased with our first quarter performance, which demonstrates the continued strength and resilience of our business model as we delivered our 15th consecutive quarter of profitability as a public company,” said CEO Beth Gerstein, referring to its adjusted EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) of $1.1m, rather than its $3.3m GAAP (Generally Accepted Accounting Principles) net loss.
Gerstein said Q1 engagement ring sales had increased year-on-year, fine jewelry bookings had enjoyed a double-digit boost and sales in the two weeks to Valentine’s Day broke company records.
Brilliant Earth, based in San Francisco, California, and Denver, Colorado, was founded as an online-only business in 2005 and went public in 2021. Since then it has opened 41 bricks and mortar stores.
Source: DCLA
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