Swiss Watch Trade Sees 12th Month of Decline

 

Swiss watch exports fell 11% year on year to CHF 1.59 billion ($1.78 billion) in January, the 12th consecutive monthly drop, as demand slowed in the US and in key Asian markets.

Shipments to the US declined 11% to CHF 183.3 million ($204.5 million), partly because strong figures in January 2020 created an unfavorable comparison, the Federation of the Swiss Watch Industry said Thursday.

Supply to Hong Kong dipped 9% to CHF 169.3 million ($188.9 million) last month as market conditions deteriorated, while exports to the UK and Japan slumped due to the tightening of Covid-19 measures, it added. January also had one fewer business day than the same period a year earlier.

The negative figures outweighed a 58% jump in orders from China, for a total of CHF 255 million ($284.5 million), mirroring a continued recovery of the retail sector on the mainland.

Globally, cheaper watches saw a sharper downturn, with shipments of timepieces priced under CHF 200 ($223) sliding 31% by value. Exports of watches with wholesale prices ranging from CHF 200 to CHF 500 ($558) decreased 26%, while goods valued between CHF 500 and CHF 3,000 ($3,347) suffered a decline of 25%. Shipments of items above that price level slipped 4.1%.

The numbers point to a worsening of the situation versus December, when the global decline was the mildest since the start of the pandemic as Chinese demand rose. The trade hasn’t witnessed a year-on-year increase since January 2020.

“The result for the month will nonetheless have only a limited effect on the upward trend seen since last summer, and a return to significant growth is expected over the next few months,” the federation noted.

Source: DCLA

Swiss Watch Trade Sees 12th Month of Decline

 

Swiss watch exports fell 11% year on year to CHF 1.59 billion ($1.78 billion) in January, the 12th consecutive monthly drop, as demand slowed in the US and in key Asian markets.

Shipments to the US declined 11% to CHF 183.3 million ($204.5 million), partly because strong figures in January 2020 created an unfavorable comparison, the Federation of the Swiss Watch Industry said Thursday.

Supply to Hong Kong dipped 9% to CHF 169.3 million ($188.9 million) last month as market conditions deteriorated, while exports to the UK and Japan slumped due to the tightening of Covid-19 measures, it added. January also had one fewer business day than the same period a year earlier.

The negative figures outweighed a 58% jump in orders from China, for a total of CHF 255 million ($284.5 million), mirroring a continued recovery of the retail sector on the mainland.

Globally, cheaper watches saw a sharper downturn, with shipments of timepieces priced under CHF 200 ($223) sliding 31% by value. Exports of watches with wholesale prices ranging from CHF 200 to CHF 500 ($558) decreased 26%, while goods valued between CHF 500 and CHF 3,000 ($3,347) suffered a decline of 25%. Shipments of items above that price level slipped 4.1%.

The numbers point to a worsening of the situation versus December, when the global decline was the mildest since the start of the pandemic as Chinese demand rose. The trade hasn’t witnessed a year-on-year increase since January 2020.

“The result for the month will nonetheless have only a limited effect on the upward trend seen since last summer, and a return to significant growth is expected over the next few months,” the federation noted.

Source: DCLA

Swiss Watch Exports Down 81% in April

Swiss watch exports plunged in April as coronavirus lockdowns brought the entire supply chain to a near halt.

“Swiss watch exports were extremely low in April as a direct result of the standstill in production, distribution and sales, causing them to collapse,” the Federation of the Swiss Watch Industry reported Tuesday.

Shipments slid 81% to CHF 328.8 million ($339.1 million) for the month, with nearly all markets declining significantly. Orders from Hong Kong plummeted 83% to CHF 42.2 million ($43.5 million), while supply to the US dropped 86% to CHF 27.9 million ($28.8 million). Exports to Japan fell 86% to CHF 19.5 million ($20.1 million).

The decline in China was more mild, slipping 16% to CHF 110.3 million ($113.7 million), and accounting for one-third of total Swiss watch exports in April, as the economy began to recover. However that compares with an increase of 11% to CHF 155.9 million ($160.6 million) in March. In February, shipments to China fell 52% due to the coronavirus.

All price categories “contracted sharply,” as exports of timepieces valued between CHF 500 ($516) to CHF 3,000 ($3,095) declined 72% by value. Watches worth more than CHF 3,000 dropped 86%.

Shipments of timepieces made from precious metal decreased 82% to CHF 102.4 million ($105.6 million). Supply of gold and steel watches saw the steepest decline, tumbling 90% to CHF 28.4 million ($29.3 million).

Source: DCLA

Swiss Watch Exports Down 81% in April

Swiss watch exports plunged in April as coronavirus lockdowns brought the entire supply chain to a near halt.

“Swiss watch exports were extremely low in April as a direct result of the standstill in production, distribution and sales, causing them to collapse,” the Federation of the Swiss Watch Industry reported Tuesday.

Shipments slid 81% to CHF 328.8 million ($339.1 million) for the month, with nearly all markets declining significantly. Orders from Hong Kong plummeted 83% to CHF 42.2 million ($43.5 million), while supply to the US dropped 86% to CHF 27.9 million ($28.8 million). Exports to Japan fell 86% to CHF 19.5 million ($20.1 million).

The decline in China was more mild, slipping 16% to CHF 110.3 million ($113.7 million), and accounting for one-third of total Swiss watch exports in April, as the economy began to recover. However that compares with an increase of 11% to CHF 155.9 million ($160.6 million) in March. In February, shipments to China fell 52% due to the coronavirus.

All price categories “contracted sharply,” as exports of timepieces valued between CHF 500 ($516) to CHF 3,000 ($3,095) declined 72% by value. Watches worth more than CHF 3,000 dropped 86%.

Shipments of timepieces made from precious metal decreased 82% to CHF 102.4 million ($105.6 million). Supply of gold and steel watches saw the steepest decline, tumbling 90% to CHF 28.4 million ($29.3 million).

Source: DCLA

Omega Ladies’ Speedmaster 38 Now Glitters In Gold With Diamonds

Omega’s cult-status Speedmaster is one of the world’s most famous sports watches, along with the iconic Rolex Daytona and Audemars Piguet Royal Oak. Every once in awhile, Omega invites women to enjoy the iconic Speedy with a 38 mm size, and now, for the first time, there is a full gold version of the 38, with diamond options.

There are 90 diamonds set into the outer bezel of the Omega Speedmaster 38 in 18k Sedna gold. OMEGA

The smaller size is still a sports watch. It retains the model’s familiar tri-compax dial, with small seconds at 9 o’clock and chronograph minutes and hours at 3 and 6 o’clock, but now the subdials are oval shaped. Omega also manages to preserve the signature tachymeter scale, despite setting the bezel with diamonds, by placing it on an aluminum half-bezel just inside the gem-set ring. For those who don’t want the 90-diamond bezel option, it’s also available without gems.

The Omega Speedmaster 38 in 18k yellow gold with 90 diamonds set into the outer bezel. OMEGA

There are two models, one in 18k Sedna gold, Omega’s proprietary red gold alloy with copper for the warm color and palladium for extra strength. The half-bezel on the red gold model is “cappuccino,” a color introduced on a similar 38 mm model two years ago in steel. The hands and arrowhead index markers are also gold, and the strap is beige. The second model is 18k yellow gold with a green half-bezel and green strap.

The caseback is engraved with the Speedmaster’s iconic Seahorse insignia. OMEGA

The movement is the same elite caliber used in larger Speedmaster and Seamaster models, the Co-Axial 3330, an automatic movement with a 54-hour power reserve. You can’t see it because the caseback is closed, but what you can see back there is an engraving of the Speedmaster’s iconic Seahorse, also called the Omega Hippocampus. In Greek mythology, the hippocampi were sea monsters with the heads of horses and the lower bodies of fish. 

Source: DCLA

Omega Ladies’ Speedmaster 38 Now Glitters In Gold With Diamonds

Omega’s cult-status Speedmaster is one of the world’s most famous sports watches, along with the iconic Rolex Daytona and Audemars Piguet Royal Oak. Every once in awhile, Omega invites women to enjoy the iconic Speedy with a 38 mm size, and now, for the first time, there is a full gold version of the 38, with diamond options.

There are 90 diamonds set into the outer bezel of the Omega Speedmaster 38 in 18k Sedna gold. OMEGA

The smaller size is still a sports watch. It retains the model’s familiar tri-compax dial, with small seconds at 9 o’clock and chronograph minutes and hours at 3 and 6 o’clock, but now the subdials are oval shaped. Omega also manages to preserve the signature tachymeter scale, despite setting the bezel with diamonds, by placing it on an aluminum half-bezel just inside the gem-set ring. For those who don’t want the 90-diamond bezel option, it’s also available without gems.

The Omega Speedmaster 38 in 18k yellow gold with 90 diamonds set into the outer bezel. OMEGA

There are two models, one in 18k Sedna gold, Omega’s proprietary red gold alloy with copper for the warm color and palladium for extra strength. The half-bezel on the red gold model is “cappuccino,” a color introduced on a similar 38 mm model two years ago in steel. The hands and arrowhead index markers are also gold, and the strap is beige. The second model is 18k yellow gold with a green half-bezel and green strap.

The caseback is engraved with the Speedmaster’s iconic Seahorse insignia. OMEGA

The movement is the same elite caliber used in larger Speedmaster and Seamaster models, the Co-Axial 3330, an automatic movement with a 54-hour power reserve. You can’t see it because the caseback is closed, but what you can see back there is an engraving of the Speedmaster’s iconic Seahorse, also called the Omega Hippocampus. In Greek mythology, the hippocampi were sea monsters with the heads of horses and the lower bodies of fish. 

Source: DCLA