Agape Diamonds Receives Warning over Lab-Grown Disclosure

A US advertising watchdog has called on e-tailer Agape Diamonds to make the origins of its synthetic and simulated stones clearer.

The recommendation came from the National Advertising Division (NAD) of BBB National Programs — a nonprofit that helps businesses self-regulate — after the National Diamond Council (NDC) challenged Agape’s claims, the NAD reported last week.

Agape’s promotional material, including how it was presenting products for sale on its website, did not clearly and conspicuously disclose the origins of its stones, the NDC had argued, according to the NAD. As such, the council claimed, the online retailer and lab-grown manufacturer was violating the Federal Trade Commission (FTC) guidelines on jewelry marketing.

Agape changed its advertising across its website and social media in response to the NDC’s complaint, and the NAD declared the company’s modified disclosures effective and consistent with the FTC rules. However, other online advertising lacked “clear and conspicuous” origin disclosure, the watchdog said.

Race to the Bottom? Retailers’ Lab-Grown Doubts

The NAD urged Agape to rectify this by including words such as “simulated” or “lab-grown” immediately before the words “diamond” or “stone,” with “equal conspicuousness so as to clearly disclose the nature and origin of the product and the fact that it is not a mined gemstone.”

Agape and the NDC were unavailable for comment on Sunday. In its advertiser statement to the NAD, Agape said it was “committed to accurate and truthful advertising, as recommended by NAD and as codified in the federal regulations and enforced by the FTC.”

Source: DCLA

What is the difference between a natural mined diamond and a laboratory grown diamond?

Laboratory grown rough diamond type 2A carbon crystal.

The main difference between a natural mined diamond and a laboratory grown diamond is their origin. Natural diamonds are formed deep within the Earth’s mantle under extreme heat and pressure over millions of years, while laboratory grown diamonds are created in a controlled environment in a laboratory setting.
Some other differences between natural mined diamonds and laboratory grown diamonds include:

1. Cost: Laboratory grown diamonds are generally less expensive than natural mined diamonds, as they don’t require expensive mining and extraction processes.
2. Clarity: Laboratory grown diamonds are generally more consistent in terms of their clarity, as they are grown under controlled conditions. Natural mined diamonds can have inclusions or blemishes, which can affect their clarity and value.
3. Size and Colour: Laboratory grown diamonds can be grown to larger sizes and in a wider range of colours, which may not be as easily available in natural mined diamonds.
4. Environmental impact: The environmental impact of laboratory grown diamonds is generally considered to be lower than that of natural mined diamonds, as mining can have a significant impact on the environment.
5. Rarity and Value: Natural mined diamonds are still considered more rare and valuable than laboratory grown diamonds, due to their long history and cultural significance.
   Ultimately, whether someone chooses a natural mined diamond or a laboratory grown diamond may depend on their personal preferences and priorities, such as environmental concerns, budget, or the desire for a natural, unique stone.

It is worth noting that both natural mined diamonds and laboratory grown diamonds are chemically and physically identical, and both can be certified and graded by independent gemmological laboratories based on the same criteria.

Source: Roy Cohen DCLA

IGI Grades Largest Polished Lab-Grown

     The three lab-grown diamonds from Greenlab

The International Gemological Institute (IGI) has graded a 27-carat lab-grown stone that it claims is the world’s largest polished synthetic diamond.

Indian lab-grown company Greenlab created the marquise step-cut, 27.27-carat diamond, named Om, IGI said Wednesday. The stone, which has no color enhancement, was grown using chemical vapor deposition (CVD).

Along with Om, the IGI graded two additional lab-grown stones submitted by Greenlab, including Shivaya, an emerald-cut diamond weighing 20.24 carats, and Namah, a pear rose-cut, 15.16-carat polished. Greenlab plans to display the diamonds at the JCK Las Vegas show, it noted.

Previously, the largest known polished CVD diamond was a princess-cut, 16.41-carat, G-color, VVS2-clarity stone created by Shanghai Zhengshi Technology. The Gemological Institute of America (GIA) graded the stone in January.

At the time, the largest polished lab-grown diamond of any sort the GIA had examined was a cushion-cut, 20.23-carat, fancy-vivid-yellowish-orange, VS2-clarity diamond created using the High Pressure-High Temperature (HPHT) method in 2019.

Source: DCLA

Where to buy laboratory created diamonds

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Where to buy laboratory created diamonds

NEX diamonds are type 2A diamonds the best laboratory created diamonds available and rarest of diamonds crystals.

NEX Diamonds are Australia’s trusted name in laboratory created diamond, with a direct factory buying service.

The world’s most technically advanced factory producing the finest Laboratory grown diamonds certified by GCAL or IGI, directly to you from the factory.

Experts are here to guide you through your purchase where ever you choose to buy.

Buy here: NEX Diamonds