$1 million plus perfume bottle

This record breaking perfume bottle is covered in 3,500 diamonds.

The new unisex fragrance made by Spirit of Dubai Par fums is also described as the world’s most expensive at a cost of $1.295 million.
The bottle w
as designed by Asghar Adam Ali Ibrahim, and sits in a wheeled pedestal.

It is also the tallest commercially available remote controlled fragrance spray bottle at 1.97 m.

Users can adjust the sprayer height and direction with a remote control.

Spirit of Dubai says SHUMUKH, which translates to ‘deserving the highest’, unites both jewellery and perfume to create a product that “tells the tale of Dubai through seven core design elements”.

After the certificate presentation on 12 March, the record-breaking bottle was displayed in The Dubai Mall’s Fashion Avenue as part of its ART+ series.

Source: Guinness world records

$1 million plus perfume bottle

This record breaking perfume bottle is covered in 3,500 diamonds.

The new unisex fragrance made by Spirit of Dubai Par fums is also described as the world’s most expensive at a cost of $1.295 million.
The bottle w
as designed by Asghar Adam Ali Ibrahim, and sits in a wheeled pedestal.

It is also the tallest commercially available remote controlled fragrance spray bottle at 1.97 m.

Users can adjust the sprayer height and direction with a remote control.

Spirit of Dubai says SHUMUKH, which translates to ‘deserving the highest’, unites both jewellery and perfume to create a product that “tells the tale of Dubai through seven core design elements”.

After the certificate presentation on 12 March, the record-breaking bottle was displayed in The Dubai Mall’s Fashion Avenue as part of its ART+ series.

Source: Guinness world records

Graff Unveils World’s Largest Square Emerald Cut Diamond At 302.37 Carats

Luxury jeweler, Graff, has unveiled its latest, and perhaps its greatest, big diamond creation, the “Graff Lesedi La Rona,” a 302.37-carat D-color, high-clarity stone that is being lauded as the world’s largest square emerald cut diamond.

The London-based company also says it is the “largest highest clarity, highest color diamond ever graded by the Gemological Institute of America (GIA).”

 Laurence Graff, the prestigious diamond dealer and founder of the eponymous international luxury jewelry brand known for its gem-centric high jewels, who has cut and polished the majority of the 20 largest diamonds discovered this century seemed humbled by his latest creation.
“My love affair with diamonds is life-long and crafting the Graff Lesedi La Rona has been an honor. This diamond, our diamond, is beyond words,” he said. “All our expertise, skill and accomplishment went into crafting this incredible diamond masterpiece, which is extraordinary in every way.

The Graff Lesedi La Rona is an exceptional diamond with an exceptional cut and exceptional proportions, earning its place in history as the largest and finest of its kind in the world.”


The gem’s D color grade (meaning colorless) is the highest end of the GIA color scale. It is rare for any diamond to achieve this, much less one of more than 300 carats. While Graff noted its high clarity, meaning that the diamond has few or no inclusions or blemishes, it did not reveal the GIA clarity grade.

It is the principal diamond cut and polished from the 1,109-carat Lesedi La Rona rough, which was purchased in 2017 by Laurence Graff. In addition to the main diamond, 66 “satellite” diamonds have been polished from the rough, ranging in size from under a carat to more than 26 carats.

Each diamond is inscribed with “Graff, Lesedi La Rona” and its unique GIA number, and is accompanied with a certificate of authenticity from Graff and the GIA. Graff began alerting its clients in November 2018 that they can purchase jewels with stones from the rough gem.











The 1,109-carat rough diamond, about the size of a tennis ball, has had a brief but storied existence. It was discovered by Lucara Diamond Corp., a Canadian diamond mining company, in November 2015, at its Karowe mine in Botswana. It is the largest gem-quality diamond discovered in more than 100 years and the second-largest in history. Its size is exceeded only by the legendary 3,016.75-carat Cullinan Diamond, mined in South Africa in 1905, which produced nine major diamonds that are part of the British Crown Jewels.

“There is a huge amount of good fortune involved in unearthing a rough diamond of this extraordinary beauty and importance,” Laurence Graff said. “We had an immense duty to cut the very, very best diamond imaginable from this rough.”
The gem was given

the name, Lesedi La Rona, which means “our light” in Botswana’s Tswana language.

Lucara Diamond Corp. originally tried to sell the Lesedi La Rona in a standalone public auction at Sotheby’s London on June, 2016. It was an unusual way to sell a rough diamond. Normally, rough diamonds are sold privately to diamond dealers who then cut and polished it into a finished gem.

It created controversy among these dealers. One of those who criticized the sale was Laurence Graff. It had an estimate of more than $70 million. However, it failed to meet its reserve price as bidding stalled at $61 million.

The Graff gemologists and master polishers spent 18 months analyzing, cutting and polishing the stone in order to reveal the 302.37-carat Graff Lesedi La Rona Donald Woodrow

In September 2017, Graff Diamonds announced that it had purchased the diamond for $53 million in a handshake deal between Graff and William Lamb, former president and CEO of Lucara. Once purchased, the diamond was moved to South Africa where Graff’s cutting and polishing processes are carried out.

Laurence Graff said he was confident the Lesedi La Rona would result in “sensational polished gems.” In May 2016, he purchased a 373-carat rough diamond that was believed to have come from the same rough stone. His experience with this gem gave him enough confidence to think he could predict what the Lesedi La Rona might produce.

Even with this experience the Lesedi La Rona presented a unique challenge for Graff’s gemologists. They had never analyzed a stone this large. In fact it was so large that it couldn’t be viewed with existing equipment. A scanner had to be custom built specifically for the Lesedi La Rona with new imaging software capable of probing its immense interior.

With the new equipment, the gemologists were able to explore deep within the diamond and map out the maze of imperfections. They used this information to plot which cuts would yield the largest and highest clarity diamonds possible.

At first, the technical analysis of the Lesedi La Rona concluded that a 300-carat diamond wasn’t possible. However, Laurence Graff said he was convinced that this exceptionally rare weight could be achieved and challenged his staff to accomplish this.

After months of analysis, the plan for cutting and polishing the diamond was so precise there was no room for error. It took hundreds of hours just to polish the table facet, the largest facet at the top of the diamond.

By the time the final finessing of the diamond’s facets had taken place, more than 18 months had elapsed.
”Cutting a diamond of this size is an art form, the ultimate art of sculpture,” Laurence Graff said. “It is the riskiest form of art because you can never add and you can never cover up a mistake, you can only take away. You have to be careful and you have to be perfect.”

The GIA identified the Lesedi La Rona rough as part of an elite group of “super deep” diamonds formed three times deeper than most other diamonds. Rare emissaries of geological information, Graff donated fragments of the Lesedi La Rona to the Smithsonian Institute to help advance diamond research.

Source: DCLA

Graff Unveils World’s Largest Square Emerald Cut Diamond At 302.37 Carats

Luxury jeweler, Graff, has unveiled its latest, and perhaps its greatest, big diamond creation, the “Graff Lesedi La Rona,” a 302.37-carat D-color, high-clarity stone that is being lauded as the world’s largest square emerald cut diamond.

The London-based company also says it is the “largest highest clarity, highest color diamond ever graded by the Gemological Institute of America (GIA).”

 Laurence Graff, the prestigious diamond dealer and founder of the eponymous international luxury jewelry brand known for its gem-centric high jewels, who has cut and polished the majority of the 20 largest diamonds discovered this century seemed humbled by his latest creation.
“My love affair with diamonds is life-long and crafting the Graff Lesedi La Rona has been an honor. This diamond, our diamond, is beyond words,” he said. “All our expertise, skill and accomplishment went into crafting this incredible diamond masterpiece, which is extraordinary in every way.

The Graff Lesedi La Rona is an exceptional diamond with an exceptional cut and exceptional proportions, earning its place in history as the largest and finest of its kind in the world.”


The gem’s D color grade (meaning colorless) is the highest end of the GIA color scale. It is rare for any diamond to achieve this, much less one of more than 300 carats. While Graff noted its high clarity, meaning that the diamond has few or no inclusions or blemishes, it did not reveal the GIA clarity grade.

It is the principal diamond cut and polished from the 1,109-carat Lesedi La Rona rough, which was purchased in 2017 by Laurence Graff. In addition to the main diamond, 66 “satellite” diamonds have been polished from the rough, ranging in size from under a carat to more than 26 carats.

Each diamond is inscribed with “Graff, Lesedi La Rona” and its unique GIA number, and is accompanied with a certificate of authenticity from Graff and the GIA. Graff began alerting its clients in November 2018 that they can purchase jewels with stones from the rough gem.











The 1,109-carat rough diamond, about the size of a tennis ball, has had a brief but storied existence. It was discovered by Lucara Diamond Corp., a Canadian diamond mining company, in November 2015, at its Karowe mine in Botswana. It is the largest gem-quality diamond discovered in more than 100 years and the second-largest in history. Its size is exceeded only by the legendary 3,016.75-carat Cullinan Diamond, mined in South Africa in 1905, which produced nine major diamonds that are part of the British Crown Jewels.

“There is a huge amount of good fortune involved in unearthing a rough diamond of this extraordinary beauty and importance,” Laurence Graff said. “We had an immense duty to cut the very, very best diamond imaginable from this rough.”
The gem was given

the name, Lesedi La Rona, which means “our light” in Botswana’s Tswana language.

Lucara Diamond Corp. originally tried to sell the Lesedi La Rona in a standalone public auction at Sotheby’s London on June, 2016. It was an unusual way to sell a rough diamond. Normally, rough diamonds are sold privately to diamond dealers who then cut and polished it into a finished gem.

It created controversy among these dealers. One of those who criticized the sale was Laurence Graff. It had an estimate of more than $70 million. However, it failed to meet its reserve price as bidding stalled at $61 million.

The Graff gemologists and master polishers spent 18 months analyzing, cutting and polishing the stone in order to reveal the 302.37-carat Graff Lesedi La Rona Donald Woodrow

In September 2017, Graff Diamonds announced that it had purchased the diamond for $53 million in a handshake deal between Graff and William Lamb, former president and CEO of Lucara. Once purchased, the diamond was moved to South Africa where Graff’s cutting and polishing processes are carried out.

Laurence Graff said he was confident the Lesedi La Rona would result in “sensational polished gems.” In May 2016, he purchased a 373-carat rough diamond that was believed to have come from the same rough stone. His experience with this gem gave him enough confidence to think he could predict what the Lesedi La Rona might produce.

Even with this experience the Lesedi La Rona presented a unique challenge for Graff’s gemologists. They had never analyzed a stone this large. In fact it was so large that it couldn’t be viewed with existing equipment. A scanner had to be custom built specifically for the Lesedi La Rona with new imaging software capable of probing its immense interior.

With the new equipment, the gemologists were able to explore deep within the diamond and map out the maze of imperfections. They used this information to plot which cuts would yield the largest and highest clarity diamonds possible.

At first, the technical analysis of the Lesedi La Rona concluded that a 300-carat diamond wasn’t possible. However, Laurence Graff said he was convinced that this exceptionally rare weight could be achieved and challenged his staff to accomplish this.

After months of analysis, the plan for cutting and polishing the diamond was so precise there was no room for error. It took hundreds of hours just to polish the table facet, the largest facet at the top of the diamond.

By the time the final finessing of the diamond’s facets had taken place, more than 18 months had elapsed.
”Cutting a diamond of this size is an art form, the ultimate art of sculpture,” Laurence Graff said. “It is the riskiest form of art because you can never add and you can never cover up a mistake, you can only take away. You have to be careful and you have to be perfect.”

The GIA identified the Lesedi La Rona rough as part of an elite group of “super deep” diamonds formed three times deeper than most other diamonds. Rare emissaries of geological information, Graff donated fragments of the Lesedi La Rona to the Smithsonian Institute to help advance diamond research.

Source: DCLA

Firestone finds another massive diamond at Lesotho mine

African focused Firestone Diamonds has dug up a 72 carat yellow, whole makeable diamond at its Liqhobong Mine in Lesotho, the second one over 70 carat it has found this year.

The stone, recovered over the weekend together with a 22 carat makeable white stone, followed by an 11 carat fancy light-pink diamond found at the asset.

“Makeable” diamonds are those whose shape allows to cut one large diamond from it. In contrast, “sawable” stones can be cut in half in order to create two smaller diamonds.

“The stone, recovered over the weekend together with a 22 carat makeable white one, followed by an 11 carat fancy light pink diamond found at the asset.”

The two diamonds, found within the northern lower grade part of the pit, will go on sale at Firestone’s next tender, which is scheduled to take place during May 2019.

Shares in the company were 7.3% higher at 2.2p following the news.

Last month, a white 70 carat diamond from also from the Liqhobong mine was auctioned for an undisclosed price, following a 46 carat precious rock, also from the same mine, which was sold for $1 million in December.

Diamond prices have been under pressure and miners are struggling across the board, especially those producing cheaper and smaller stones where there is too much supply. In December, some of Rio Tinto’s customers refused to buy cheaper diamonds, while De Beers has been forced to cut prices and offer concessions to buyers.

Firestone spent $185 million building Liqhobong, which started production in late 2016, and boasts over 11 million carats in reserve. The total open pit resource contains over 17 million carats to a depth of 393 metres.

Source:mining.com

Firestone finds another massive diamond at Lesotho mine

African focused Firestone Diamonds has dug up a 72 carat yellow, whole makeable diamond at its Liqhobong Mine in Lesotho, the second one over 70 carat it has found this year.

The stone, recovered over the weekend together with a 22 carat makeable white stone, followed by an 11 carat fancy light-pink diamond found at the asset.

“Makeable” diamonds are those whose shape allows to cut one large diamond from it. In contrast, “sawable” stones can be cut in half in order to create two smaller diamonds.

“The stone, recovered over the weekend together with a 22 carat makeable white one, followed by an 11 carat fancy light pink diamond found at the asset.”

The two diamonds, found within the northern lower grade part of the pit, will go on sale at Firestone’s next tender, which is scheduled to take place during May 2019.

Shares in the company were 7.3% higher at 2.2p following the news.

Last month, a white 70 carat diamond from also from the Liqhobong mine was auctioned for an undisclosed price, following a 46 carat precious rock, also from the same mine, which was sold for $1 million in December.

Diamond prices have been under pressure and miners are struggling across the board, especially those producing cheaper and smaller stones where there is too much supply. In December, some of Rio Tinto’s customers refused to buy cheaper diamonds, while De Beers has been forced to cut prices and offer concessions to buyers.

Firestone spent $185 million building Liqhobong, which started production in late 2016, and boasts over 11 million carats in reserve. The total open pit resource contains over 17 million carats to a depth of 393 metres.

Source:mining.com

De Beers Closes Diamond-Reselling Unit

De Beers is shutting its diamond-recycling division, as digital advancements in the sector have lessened the need for its services.

The International Institute of Diamond Valuation (IIDV) was set up in 2016 to repurchase and recycle diamond jewelry that consumers no longer wanted.

De Beers began the operation after noting the difficulty consumers faced in trying to sell their jewelry at a fair price.

The venture provided a means of emphasizing the enduring value of diamonds, De Beers said.

However, since IIDV launched, technology in the industry has improved, and online consumer-to-consumer selling platforms have become a more popular option, the company explained.

“Following a number of years gaining experience in the diamond-recycling sector, we have taken the decision to suspend the activities of the International Institute of Diamond Valuation,” David Johnson, De Beers’ senior manager for media and commercial communications, told Rapaport News Thursday.

While the project is no longer a viable option, it has provided De Beers with valuable insight into consumer behavior and the needs of its retail partners, Johnson explained.

“We know that consumer acceptance of the consumer-to-consumer market is growing and likely to be the future of this sector, and we will therefore continue to look for opportunities in this space,” he added.

Image: Diamond solitaire earrings. (De Beers)

Source: DCLA